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🔒 Fix Brand Vault Loading Issues via DNS Whitelisting

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🧭 Overview

If your Brand Vault setup is stuck on a loading wheel — even after a hard reset or re-login — the most common cause is that your DNS provider is blocking Search Atlas crawlers from verifying your domain. Whitelisting these crawlers in your DNS settings resolves the issue in most cases.

This article covers whitelisting steps for GoDaddy and other common DNS providers.

⚠️ Before You Begin

  • Confirm you have admin access to your DNS provider account.
  • Have your domain name ready.
  • Search Atlas crawler IPs to whitelist: 52.204.108.93, 34.193.240.22, 54.197.105.6. If you are unsure which IPs apply to your account, open the chat widget for confirmation before proceeding.

🌐 Whitelist Crawlers on GoDaddy

  1. Log in to your GoDaddy account and navigate to My Products.
  2. Find your domain and click DNS to open the DNS Management panel.
  3. Scroll down to the Firewall or Access Control section. If you have GoDaddy Website Security or Sucuri Firewall enabled, click Manage next to it.
  4. Select Allowlist (sometimes labelled Whitelist IPs) from the left-hand menu.
  5. Click Add IP and enter each Search Atlas crawler IP address one at a time.
  6. Set the access type to Allow and save each entry.
  7. Return to Search Atlas, open Brand Vault, and click Retry Setup. The loading wheel should resolve within 1–3 minutes.

🔵 Whitelist Crawlers on Cloudflare

  1. Log in to Cloudflare and select your domain.
  2. Go to Security > WAF > Tools.
  3. Under IP Access Rules, enter each Search Atlas crawler IP, set the action to Allow, and choose This Website as the scope.
  4. Click Add for each IP, then retry Brand Vault setup.

🟠 Whitelist Crawlers on Namecheap

  1. Log in to Namecheap and go to Domain List.
  2. Click Manage next to your domain, then select Advanced DNS.
  3. If you have Namecheap's Premium DNS or a third-party firewall enabled, access its dashboard and locate the IP Allowlist or Whitelist section.
  4. Add each Search Atlas crawler IP with Allow permissions and save.
  5. Retry Brand Vault setup in Search Atlas.

🟣 Whitelist Crawlers on Other DNS Providers

The steps vary slightly by provider, but the general process is the same for any DNS or WAF platform:

  1. Log in to your DNS or firewall dashboard.
  2. Locate the IP Allowlist, Whitelist, or Access Rules section.
  3. Add each Search Atlas crawler IP and set the permission to Allow.
  4. Save your changes and retry Brand Vault setup.

Common providers where this setting is found include AWS Route 53 (use Security Groups or WAF IP sets), Google Domains / Squarespace DNS (manage via connected firewall or CDN), and SiteGround (use the IP Manager under Security tools).

✅ Confirm the Fix

  • After whitelisting, return to Brand Vault in Search Atlas.
  • Click Retry Setup or refresh the page.
  • The loading wheel should disappear and your brand profile should begin populating within 1–3 minutes.
  • If the wheel persists beyond 5 minutes, perform a hard reset: log out, clear your browser cache, log back in, and navigate back to Brand Vault.

🛠️ Still Seeing the Loading Wheel?

If whitelisting the crawler IPs did not resolve the issue, consider these additional checks:

  • Proxy or VPN: Disable any active VPN or proxy on your device and retry.
  • Browser extensions: Ad blockers or privacy extensions can interfere. Try an incognito window with extensions disabled.
  • Multiple DNS layers: Some domains route through both a registrar and a separate CDN or WAF. Ensure crawlers are whitelisted at every active layer.
  • DNS propagation: Changes can take up to 24 hours to propagate fully, though most updates apply within minutes.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.