🧭 Overview
When you first install the OTTO Pixel on your website, Search Atlas needs to crawl your site before it can fully verify the installation. During this crawl period, you may see a message saying the pixel is not installed correctly — even if your installation was done perfectly. This article explains what that message means, how long the crawl takes, and what to expect throughout the onboarding process.
⏱️ How Long Does the Initial Crawl Take?
The initial site crawl can take up to 24 hours to complete. The exact duration depends on the size of your website, the number of pages, and current crawl queue volume.
You do not need to keep the platform open while the crawl runs. Search Atlas processes the crawl in the background, and your status will update automatically once verification is complete.
⚠️ Why Does 'Not Installed Correctly' Appear?
Seeing a not installed correctly message immediately after setup does not mean your installation failed. It means the crawl has not yet confirmed the pixel's presence across your site.
Think of this message as a pending verification notice, not a failure alert. The system is gathering data and will update the status automatically once the pixel is confirmed — you do not need to reinstall or make any changes while the crawl is still in progress.
✅ What Does a Successful Installation Look Like?
A successful OTTO Pixel installation has two phases:
- In-progress state: The pixel code is on your site, the crawl is running, and the status may read not installed correctly. This is normal and expected.
- Verified state: The crawl has confirmed the pixel across your site, and the status updates to show the pixel is Installed. You will also begin to see OTTO recommendations and automation activity populate in the dashboard.
🛠️ What Should You Do While You Wait?
If you have just installed the OTTO Pixel, here is what to do:
- Confirm the pixel code is present on your site (check your theme, tag manager, or CMS integration, whichever method you used to install it).
- Wait up to 24 hours for the crawl to complete before assuming there is a problem.
- Check back in your Search Atlas dashboard to see if the status has updated.
- If the status still shows not installed correctly after 24 hours, contact support so the team can investigate the crawl on your account.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.