⭐ What Are Review Stars in Schema Markup?
Review stars (also called star ratings) appear directly in Google search results beneath your page title. They are powered by structured data markup — specifically, Review or AggregateRating schema — that tells search engines about ratings associated with your content, product, or business. Adding this markup correctly can improve your click-through rate by making your listing stand out on the results page.
🗺️ Where to Find Schema Creator
Schema Creator is a tool available within Search Atlas that allows you to build structured data for your pages without writing code manually. To locate Schema Creator, log in to your Search Atlas account and explore the available tools in your dashboard. If you are unsure where to find it, our support team can point you to the exact location for your account.
🛠️ How to Add Review Stars Schema
Once you have located Schema Creator, you can use it to create a structured data block for review stars. The two main schema types relevant to star ratings are:
- AggregateRating — used for an overall rating based on multiple reviews. This is the most common type for displaying star ratings in search results.
- Review — used for a single individual review.
To add review stars schema, open Schema Creator and select the appropriate schema type for your page. Fill in the relevant rating details as prompted by the tool, then copy the generated JSON-LD code and add it to the <head> section of your page's HTML, or via your CMS's schema or header script field.
If you are not sure which schema type to choose or how to complete a particular field, contact our support team for guidance specific to your use case.
✅ Tips for Valid Review Stars Schema
- Nest AggregateRating inside a parent schema — Google requires the rating to be attached to an entity such as Product, LocalBusiness, or Recipe.
- Use real, accurate rating data — Google may penalise pages that display inflated or fabricated ratings.
- Test your markup — after adding the schema to your page, use Google's Rich Results Test (search.google.com/test/rich-results) to confirm the structured data is valid and eligible for rich result display.
- Keep ratings current — if your review count or score changes, update your schema accordingly to maintain accuracy.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.