🗺️ Overview
This article answers three of the most common questions about the Site Audit tool: how to track keywords inside your audit report, what the page-level metrics mean, and why Google may be detecting FAQ schemas you did not manually create.
➕ How to Add Keywords to Your Site Audit Report
Site Audit page metrics are more meaningful when keyword data is attached to each page. Follow these steps to connect keywords to your audit:
- Go to Left sidebar → Keywords → Rank Tracker and confirm the keywords you want to track are already added to your project. If they are not, add them there first.
- Return to Left sidebar → Site Metrics (Site Explorer) and open your target site.
- Inside the Site Audit report, navigate to OTTO SEO → Site Audit → Page Explorer. Each page will display its associated ranking keyword if one has been matched from your Rank Tracker list.
- To research additional keyword opportunities before adding them, use Left sidebar → Keywords → Keyword Magic to find relevant terms, or use Left sidebar → Keywords → Keyword Gap to identify keywords your competitors rank for that you do not.
- Once you add new keywords to Rank Tracker, the Site Audit report will reflect the updated keyword-to-page mapping on the next scheduled crawl or when you manually trigger a re-crawl.
Tip: Assign one primary keyword per page for the clearest performance data. Pages without a matched keyword will still show technical metrics but will not display ranking position data.
📊 What the Page Metrics Show
Each page in your Site Audit report includes a set of metrics that help you evaluate both technical health and search performance. Here is what the key metrics mean:
- Health Score — A 0–100 score reflecting the overall technical condition of the page. Issues such as missing meta tags, slow load time, or broken links reduce this score.
- Ranking Position — The current Google search position for the page's matched keyword, pulled from Rank Tracker data.
- Impressions & Clicks — Data sourced from your connected Google Search Console property, showing how often the page appears in search results and how often users click through.
- Page Speed — A performance indicator based on Core Web Vitals signals. Pages flagged here may benefit from image compression or script optimisation.
- Issues Count — The total number of detected on-page or technical SEO issues. Click the count to drill into a categorised list of what needs fixing.
- Schema Detected — The structured data types Google has found on the page, which may include types added by plugins, themes, or your CMS automatically.
Metrics refresh each time the site is crawled. You can trigger a manual re-crawl at any time from the Site Audit dashboard.
❓ Why Is Google Detecting FAQ Schema I Didn't Set Up?
This is a common source of confusion. Seeing FAQ schema listed under Schema Detected does not always mean you added it intentionally. Here are the most frequent reasons it appears:
- WordPress plugins — Plugins such as Yoast SEO, Rank Math, or All in One SEO can automatically generate FAQ schema from accordion blocks or question-and-answer formatted content on your page.
- Page builder blocks — Builders like Elementor, Divi, or Gutenberg include FAQ block types that inject structured data by default when used.
- Theme features — Some premium themes include built-in schema markup for common content patterns, including FAQs, without requiring any manual configuration.
- CMS or e-commerce platforms — Platforms like Shopify or Wix may add schema automatically to product pages or help content.
If you want to verify exactly where the schema is coming from, use Google's Rich Results Test (search.google.com/test/rich-results) and paste your page URL. The tool will show detected schema and flag the source code location. You can then trace it back to the plugin, block, or theme generating it.
Is the FAQ schema a problem? Not necessarily. Valid FAQ schema that matches the page content can improve your appearance in Google Search with rich results. However, if the schema is inaccurate or does not reflect real content on the page, you should remove or correct it to avoid a Google manual action.
🛠️ Quick Troubleshooting Checklist
- Keywords not showing on pages → Confirm they are added in Rank Tracker first, then re-crawl.
- Metrics look outdated → Trigger a manual re-crawl from the Site Audit dashboard.
- Unexpected schema detected → Use Google's Rich Results Test to identify the source plugin or theme.
- Health Score is low → Click the Issues Count on the affected page for a prioritised fix list.
- No impressions or clicks data → Check that Google Search Console is connected to your Search Atlas project under project settings.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
Additional Notes
The Site Audit report does not have a field where you manually add keywords. Organic Keywords = terms Google currently ranks your pages for; Paid Keywords = terms with active paid ads. These update automatically and cannot be manually edited — they reflect live data, not a custom list.