📘 What are Open Graph tags?
Open Graph tags are social-sharing metadata that describe a webpage when it is shared on platforms such as Facebook and LinkedIn. They can control the preview title, description, image, and URL shown with the shared link.
Open Graph tags use the og: prefix. Common examples include og:title, og:description, og:image, and og:url.
🐦 What is a Twitter Card?
A Twitter Card is the preview shown when a webpage is shared on X, formerly known as Twitter. Twitter Card metadata tells X how to display the page, including its title, description, image, and card layout.
Twitter Card tags use the twitter: prefix. Common examples include twitter:card, twitter:title, twitter:description, and twitter:image.
⚖️ What is the difference?
- Open Graph: A general social-sharing standard used by platforms including Facebook and LinkedIn.
- Twitter Cards: Metadata specifically used to guide how a page appears when shared on X.
- Prefixes: Open Graph tags begin with og:, while Twitter Card tags begin with twitter:.
- Purpose: Both improve link previews, but each platform may read a different set of tags.
Using both types of metadata can help your pages display correctly across different social platforms.
🛠️ Which tags should you add?
For most pages, add the main Open Graph tags and the key Twitter Card tags below:
- og:title and twitter:title
- og:description and twitter:description
- og:image and twitter:image
- og:url
- twitter:card
Use clear, accurate text and a relevant image. Make sure the image is accessible to crawlers and that the page information matches the content visitors will find.
📊 How Search Atlas helps
Search Atlas’s Site Audit can detect and audit Open Graph and Twitter Card tags on your pages. Review the audit results to find missing or incomplete metadata, then update the page templates or individual pages as needed.
✅ Quick checklist
- Confirm your page has Open Graph tags.
- Confirm your page has Twitter Card tags.
- Check that titles and descriptions accurately describe the page.
- Use a suitable, accessible social-sharing image.
- Run a Site Audit after making updates.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.