🗺️ Overview
Many customers want to publish Google Business Profile (GBP) updates alongside their Facebook and other social media posts directly from the Social calendar. This article explains how GBP posting currently works in Search Atlas, why it lives in a separate section, and what you can expect going forward.
🔍 Where Google Business Profile Posting Lives Today
Google Business Profile is not currently integrated into the Social calendar workflow. Instead, GBP post management is handled through a dedicated local SEO section of the platform, separate from your broader social media activity.
To publish or schedule a Google Business Profile post, navigate to the local SEO area of Search Atlas (separate from the Social calendar) and look for the GBP or Posts management option. From there you can create, schedule, or manage your GBP updates.
This keeps your local SEO activity organized in one focused workspace separate from your broader social media scheduling.
📱 How the Social Calendar Works
The Social calendar is built for managing and scheduling content across traditional social media platforms. At this time, Google Business Profile is not available as a publishing channel within the Social calendar workflow.
💡 Why Are They Separate?
Google Business Profile serves a different purpose than platforms like Facebook or Instagram. It is a local SEO tool that affects how your business appears in Google Search and Google Maps. Search Atlas keeps GBP management inside a dedicated local SEO section so that it sits alongside other local SEO tools, giving you a complete picture of your local presence in one place.
🚀 Will GBP Be Added to the Social Calendar?
Search Atlas is actively developing the platform and customer feedback directly shapes the product roadmap. While we cannot confirm a specific release date for GBP integration within the Social calendar, this is a commonly requested feature and your interest has been noted.
Here is what you can do right now:
- Use the dedicated GBP posting workflow for all GBP updates. It supports scheduling so you can plan content in advance.
- Check platform release notes for announcements about new integrations and feature updates.
- Share your feedback through the platform — customer input helps prioritize what gets built next.
⚙️ Quick Reference: Where to Post by Platform
- Google Business Profile: Use the dedicated local SEO section of Search Atlas.
- Facebook, Instagram, and other social platforms: Use the Social calendar workflow.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.