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🛠️ Fix 'Update Failed' Error Adding Social Profiles to GBP

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview

Some users have encountered an Update Failed error when attempting to add social media profile URLs to a Google Business Profile (GBP) inside Search Atlas. This issue can occur even after the GBP has been successfully connected.

This article explains what the issue is, what you can try, and how to escalate if the problem persists.

⚠️ What Triggers This Error

You may be affected by this issue if:

  • You have already connected your Google Business Profile in Search Atlas.
  • You navigate to your GBP project in Search Atlas and attempt to add social profile URLs.
  • After entering a social profile URL and attempting to save, the platform returns an Update Failed error.
  • The error repeats consistently, regardless of how many times you retry.

✅ Steps to Try Before Contacting Support

  1. Confirm your GBP is properly connected. Verify that your Google Business Profile project is active and fully connected in Search Atlas. A profile that is not fully connected may produce save errors.
  2. Check the URL format. Ensure the social profile URL you are entering is complete and correctly formatted (e.g., starts with https://). Malformed URLs can sometimes trigger a save failure.
  3. Try a different social platform URL. Test whether a different platform's URL saves successfully. This helps confirm whether the issue is specific to a particular social network or is more general.
  4. Clear your browser cache and retry. A stale browser session can occasionally interfere with form submissions. Clear your cache, reload the page, and attempt the update again.

🐛 Escalating the Issue

If the steps above do not resolve the error, the issue may require investigation by the Search Atlas support team. When reaching out, please have the following ready:

  • The name of your GBP project in Search Atlas.
  • The exact error message you are seeing.
  • The social platform URL(s) you are attempting to add.
  • The approximate date and time when the error first occurred.

🙋 Still Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.