If your Google Business Profile (GBP) posts publish in Search Atlas but don't appear on Facebook or Twitter/X, your social account connection has broken. Reconnecting the affected account in Settings → Social Media restores cross-publishing immediately — even if the cause isn't obvious, since platform-side sync issues can break the link without any action on your part.
🔍 Signs Your Social Account Connection Is Broken
Check for these indicators before reconnecting:
- GBP posts publish successfully in Search Atlas but do not appear on your Facebook Page or Twitter/X profile.
- The social account shows as connected in Settings, but posts have been missing from that channel for several days.
- You recently changed your Facebook or Twitter/X password, revoked app permissions, linked a new account, or your session expired.
- Posts appear to succeed in Search Atlas with no error message, or you receive a publishing-failure notification — both symptoms indicate a broken connection and are resolved by the same reconnection steps.
If any of these apply, follow the reconnection steps below.
🔗 How to Reconnect Facebook to GBP Posts
- Go to Settings → Social Media in your Search Atlas dashboard.
- Find your Facebook Page under Connected Accounts.
- Click Disconnect next to the Facebook account.
- Click Connect Facebook and complete the Facebook authorization flow in the pop-up window.
- Select the Facebook Page you want to connect, then click Confirm.
- Go to Local → Posts (GBP Posts) and publish a test post with Facebook selected as a cross-publish destination.
Note: If the account still shows as disconnected immediately after reconnecting, wait up to 30 seconds and refresh the page — connection status can take a moment to update. A persisting Fix Now button after re-publishing is a display delay, not a publishing failure; verify by checking your Facebook Page directly.
Your test post should appear on your Facebook Page within a few minutes — this confirms the connection is restored.
🐦 How to Reconnect Twitter/X to GBP Posts
- Go to Settings → Social Media in your Search Atlas dashboard.
- Find your Twitter/X account under Connected Accounts.
- Click Disconnect next to the Twitter/X account.
- Click Connect Twitter/X and authorize the connection in the pop-up window.
- Once authorized, your Twitter/X handle will reappear under Connected Accounts.
- Go to Local → Posts (GBP Posts) and publish a test post with Twitter/X selected as a cross-publish destination.
Note on past Twitter/X content issue: If your Twitter/X posts were publishing but showed an unexpected '#' at the start of the content, this was a separate platform bug that has been resolved. Republishing those posts will produce the correct content without the leading hash.
Your test post should appear on your Twitter/X profile within a few minutes — this confirms the connection is restored.
✅ How to Verify Cross-Publishing Is Working
After reconnecting, confirm the integration is active:
- In Settings → Social Media, Facebook and Twitter/X should each show a green Connected status badge.
- After publishing a GBP post, open your Facebook Page or Twitter/X profile and confirm the post appears.
- In Local → Posts (GBP Posts) → Post History, confirm the post shows a published status for each connected social channel.
A green status badge and a matching post on the social platform confirm cross-publishing is working correctly.
⚠️ If Posts Still Don't Publish After Reconnecting
If cross-publishing still fails after reconnecting, check these common causes:
- Facebook Page role: You must be an Admin on the Facebook Page — Editor or lower roles cannot authorize third-party publishing.
- Twitter/X app permissions: Confirm Search Atlas has Read and Write access in your Twitter/X connected apps settings.
- Multiple GBP locations: Each location has its own social media settings. Make sure the social account is connected to the correct location.
- Pop-up blocker: The authorization window opens as a pop-up. If it does not appear, disable your browser's pop-up blocker for Search Atlas and try again.
If none of these resolve the issue, contact Search Atlas Support with your GBP location name and the affected social platform — the team can review publishing logs directly.
📨 Still Not Working? Contact Search Atlas Support
If reconnection and the troubleshooting steps above do not resolve the issue, escalate to our support team so we can investigate server-side. Include the following in your message:
- Your account email.
- The affected GBP location name.
- A screenshot of the post in question.
Our team can check server-side publishing logs to diagnose persistent failures and confirm whether the issue is account-specific or platform-wide.
🎯 You now know how to identify a broken social account connection and restore Facebook and Twitter/X cross-publishing for your GBP posts. For a full overview of creating and scheduling GBP content, see the GBP Posts Overview article.