If your Google Business Profile (GBP) posts publish in Search Atlas but don't appear on Facebook or Twitter/X, your social account connection has broken. Reconnecting the affected account in **Settings → Social Media** restores cross-publishing immediately — even if the cause isn't obvious, since platform-side sync issues can break the link without any action on your part.

## 🔍 Signs Your Social Account Connection Is Broken

Check for these indicators before reconnecting:

- GBP posts publish successfully in Search Atlas but do not appear on your Facebook Page or Twitter/X profile.
- The social account shows as connected in Settings, but posts have been missing from that channel for several days.
- You recently changed your Facebook or Twitter/X password, revoked app permissions, linked a new account, or your session expired.
- Posts appear to succeed in Search Atlas with no error message, or you receive a publishing-failure notification — both symptoms indicate a broken connection and are resolved by the same reconnection steps.

If any of these apply, follow the reconnection steps below.

## 🔗 How to Reconnect Facebook to GBP Posts

1. Go to **Settings → Social Media** in your Search Atlas dashboard.
2. Find your Facebook Page under **Connected Accounts**.
3. Click **Disconnect** next to the Facebook account.
4. Click **Connect Facebook** and complete the Facebook authorization flow in the pop-up window.
5. Select the **Facebook Page** you want to connect, then click **Confirm**.
6. Go to **Local → Posts (GBP Posts)** and publish a test post with Facebook selected as a cross-publish destination.

**Note:** If the account still shows as disconnected immediately after reconnecting, wait up to 30 seconds and refresh the page — connection status can take a moment to update. A persisting **Fix Now** button after re-publishing is a display delay, not a publishing failure; verify by checking your Facebook Page directly.

Your test post should appear on your Facebook Page within a few minutes — this confirms the connection is restored.

## 🐦 How to Reconnect Twitter/X to GBP Posts

1. Go to **Settings → Social Media** in your Search Atlas dashboard.
2. Find your Twitter/X account under **Connected Accounts**.
3. Click **Disconnect** next to the Twitter/X account.
4. Click **Connect Twitter/X** and authorize the connection in the pop-up window.
5. Once authorized, your Twitter/X handle will reappear under **Connected Accounts**.
6. Go to **Local → Posts (GBP Posts)** and publish a test post with Twitter/X selected as a cross-publish destination.

**Note on past Twitter/X content issue:** If your Twitter/X posts were publishing but showed an unexpected '#' at the start of the content, this was a separate platform bug that has been resolved. Republishing those posts will produce the correct content without the leading hash.

Your test post should appear on your Twitter/X profile within a few minutes — this confirms the connection is restored.

## ✅ How to Verify Cross-Publishing Is Working

After reconnecting, confirm the integration is active:

- In **Settings → Social Media**, Facebook and Twitter/X should each show a green **Connected** status badge.
- After publishing a GBP post, open your Facebook Page or Twitter/X profile and confirm the post appears.
- In **Local → Posts (GBP Posts) → Post History**, confirm the post shows a published status for each connected social channel.

A green status badge and a matching post on the social platform confirm cross-publishing is working correctly.

## ⚠️ If Posts Still Don't Publish After Reconnecting

If cross-publishing still fails after reconnecting, check these common causes:

- **Facebook Page role:** You must be an **Admin** on the Facebook Page — Editor or lower roles cannot authorize third-party publishing.
- **Twitter/X app permissions:** Confirm Search Atlas has **Read and Write** access in your Twitter/X connected apps settings.
- **Multiple GBP locations:** Each location has its own social media settings. Make sure the social account is connected to the correct location.
- **Pop-up blocker:** The authorization window opens as a pop-up. If it does not appear, disable your browser's pop-up blocker for Search Atlas and try again.

If none of these resolve the issue, contact Search Atlas Support with your GBP location name and the affected social platform — the team can review publishing logs directly.

## 📨 Still Not Working? Contact Search Atlas Support

If reconnection and the troubleshooting steps above do not resolve the issue, escalate to our support team so we can investigate server-side. Include the following in your message:

- Your account email.
- The affected GBP location name.
- A screenshot of the post in question.

Our team can check server-side publishing logs to diagnose persistent failures and confirm whether the issue is account-specific or platform-wide.

**🎯 You now know how to identify a broken social account connection and restore Facebook and Twitter/X cross-publishing for your GBP posts. For a full overview of creating and scheduling GBP content, see the GBP Posts Overview article.**