🧭 What Is the Onpage Audit?
The Onpage Audit in Search Atlas analyzes individual pages on your website and surfaces technical and content-related issues that may be holding back your search rankings. One of the data points it reports on is Inlinking Pages.
🔗 What Are Inlinking Pages?
Inlinking Pages refers to the number of other pages on your own website that contain a hyperlink pointing to the page being audited. These are also commonly called internal links or internal backlinks.
For example, if your homepage, your blog index, and a product page all contain a link that points to a specific article, that article has 3 Inlinking Pages.
This metric is strictly about internal links — links from other pages within the same domain. It does not count links from external websites.
📊 Why Do Inlinking Pages Matter for SEO?
The number of inlinking pages is a strong signal of how well a page is connected within your website's architecture. Here is why it matters:
- Link equity distribution: Pages that receive more internal links accumulate more authority, which can help them rank higher in search results.
- Crawlability: Search engine bots follow internal links to discover and index your content. Pages with zero or very few inlinking pages are harder for bots to find and may be crawled less frequently.
- User navigation: Internal links guide visitors to related content, improving engagement and time on site.
- Orphaned pages: A page with 0 inlinking pages is considered an orphan page. Orphan pages are at serious risk of being missed by crawlers and receiving no organic traffic.
📋 How to Find Inlinking Pages Data in Search Atlas
- Log in to your Search Atlas account.
- Navigate to the Onpage Audit section within your project.
- Select the page you want to review.
- Locate the Inlinking Pages value shown for that page — this number shows how many internal pages link to the audited URL.
🛠️ How to Improve Your Inlinking Pages Score
If a page has a low inlinking count — or none at all — take the following steps to strengthen its internal link profile:
- Add contextual links: Edit related blog posts, guides, or service pages and add a natural, relevant hyperlink pointing to the target page.
- Update your navigation: If a page is important, consider adding it to your main menu, footer, or sidebar so it receives links from every page on the site.
- Create supporting content: Write new articles or landing pages that naturally reference and link to the target page.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.