🔍 Overview
Content Genius lets you write and optimize blog posts inside Search Atlas and publish them directly to your Shopify store. If your posts aren't showing up in Shopify, the most common cause is a missing or incomplete integration. This article walks you through the full publishing process from start to finish.
🔗 Step 1: Connect Your Shopify Store
Before you can publish any content, you must link your Shopify store to Search Atlas. If you have already done this, skip to Step 2.
- In the left sidebar, click Content to open the Content section.
- Open any document in Content Genius (What are we writing today?).
- Click the Publish button in the top-right corner of the editor.
- Select Shopify from the list of available integrations.
- Click Connect Shopify and enter your Shopify store URL when prompted (for example, your-store.myshopify.com).
- Follow the on-screen authorization steps to grant Search Atlas access to your Shopify account.
- Once the connection is confirmed, your store name will appear as an available destination.
Important: You must be an owner or have staff permissions with Manage blog posts and pages enabled in your Shopify account. Without this permission level, the integration will fail silently and posts will not appear in your store.
✍️ Step 2: Write and Optimize Your Blog Post
With your store connected, create or open your article in Content Genius.
- Go to Left sidebar → Content → Content Genius (What are we writing today?).
- Write or finish your blog post using the editor. Make sure the post has a title, body content, and optionally a meta description.
- Use the on-page recommendations panel on the right to optimize your content score before publishing.
🚀 Step 3: Publish Your Post to Shopify
- When your post is ready, click the Publish button in the top-right corner of the editor.
- Select your connected Shopify store as the destination.
- Choose the blog within your Shopify store where the post should appear (for example, News or a custom blog you have created).
- Set the post status to Published or Draft depending on whether you want it live immediately.
- Click Publish to Shopify to send the post.
- A confirmation message will appear when the post has been successfully transferred.
❓ Why Isn't My Post Showing Up in Shopify?
If you completed the steps above but the post is not visible in your Shopify store, check the following:
- Post was saved as a Draft: In Shopify, go to Online Store → Blog Posts and look under the Drafts tab. Change the status to Active to make it public.
- Wrong blog selected: Shopify stores can have multiple blogs. Confirm the post was sent to the correct blog inside Shopify.
- Integration disconnected: Return to the Publish panel in Content Genius and verify your Shopify store still shows as connected. If it shows a warning or is missing, reconnect using Step 1 above.
- Insufficient Shopify permissions: Ask your Shopify store owner to confirm your staff account has the Manage blog posts and pages permission enabled.
- Browser or session issue: Refresh the Content Genius editor and try the publish action again.
💡 Tips for a Smooth Publishing Experience
- Always add a post title before attempting to publish — posts without a title may not transfer correctly.
- Images embedded in your Content Genius post will be included in the published Shopify post. Make sure any images are fully loaded before publishing.
- You can re-publish an updated version of a post to Shopify at any time by clicking Publish again. This will overwrite the existing post in Shopify.
- Use the Meta Generator (Left sidebar → Content → Meta Generator) to craft an optimized meta description before you publish.
🛠️ Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.