💼 White Label Reseller Pricing & Margins Explained

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📋 Plans That Include White Label

White label access is included at no extra charge on two subscription tiers:

  • Pro – $399/month – designed for growing agencies and consultants.
  • Agency – $999/month – built for larger teams managing multiple client accounts.

Both plans unlock the full white label portal, custom domain, branded reports, and client-facing dashboards.

💰 70% Reseller Billing Model

When you resell Search Atlas to your clients, a monthly "Whitelabel Subscription Increase" is added to your agency invoice for each active, non-trial child account. This fee is 70% (by default) of Search Atlas's standard monthly base-plan price for that child's plan — not a percentage of the price you charge your client.

  1. You decide the monthly price your client pays (your resale price).
  2. Search Atlas charges you 70% of the standard base-plan price for that child's plan.
  3. You keep the difference between your resale price and the Search Atlas fee as your margin.

Example: If Search Atlas's standard base-plan price for the child's plan is $500/mo, you are billed $350 (70%) for that child. If you sell that seat to your client for $600/mo, you keep $250 margin.

🛠 Client Management Features

Your white label portal gives you complete control over client accounts:

  • Child-account separation – each client gets an isolated workspace with their own data, users, and quotas.
  • Custom branding – upload your logo, set brand colors, and use a custom domain (e.g., seo.youragency.com).
  • Consumption auditing – monitor each client's API usage, report generation, and feature consumption in real time.
  • Role-based access – assign Admin, Editor, or Viewer roles per client workspace.
  • Automated billing – the 70% per-child fee (based on Search Atlas's standard base-plan price for each child's plan) appears on your monthly agency invoice; no separate invoicing needed.

🧪 7-Day Free Trial

New Pro and Agency subscribers can activate a 7-day trial of the white label portal. During the trial you can create test client accounts, customize branding, and verify the billing flow before any charges apply.

🚀 Getting Started

  1. Upgrade to Pro ($399/mo) or Agency ($999/mo) in Avatar (top-right) → Billing.
  2. Open More Features → Agency Whitelabel (/agency-settings).
  3. Configure your custom domain, branding, and client pricing tiers.
  4. Invite clients to their dedicated child accounts.

🔍 Quick FAQ

  • Can I change client pricing later? Yes, you can update your resale price anytime. The 70% Search Atlas fee is based on the standard base-plan price for the child's plan, not your resale price.
  • Are there per-seat limits? Pro includes up to 10 client seats; Agency includes up to 50. Additional seats are available via quota top-ups.
  • Do clients see Search Atlas branding? The portal is white labeled under your brand, though a few Search Atlas references can still appear, such as the community link and the support contact on downloaded invoices.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.