🔍 Overview

This guide covers two closely related topics that customers frequently ask about together: how to initiate a Wildfire campaign and how LLM (Large Language Model) project country selection affects your visibility results. If you are targeting audiences across multiple regions, understanding both features is essential for accurate, comprehensive SEO coverage.

🚀 What Is Wildfire and How Do I Initiate It?

Wildfire is Search Atlas's automated SEO execution engine, available through the OTTO SEO module. It pushes optimisations across your site at scale, helping you act on recommendations quickly and efficiently.

To initiate Wildfire, please contact our support team with the name of the project or site you want to run Wildfire on, along with any relevant details about the optimisations you are looking to execute. A member of our team will assist you in getting Wildfire initiated for your account.

🌐 What Is LLM Regional Visibility?

LLM Visibility tracks how your brand, content, and keywords appear in AI-generated responses from large language models. The country setting on your LLM project directly determines which regional results are measured and reported.

In practical terms, this means that a project configured for one country will reflect visibility signals for that region only, and will not automatically represent performance in other countries. If your visibility results seem lower than expected, or if you are not seeing data for certain regions, the most common cause is that your project is configured for a single country while your audience spans multiple regions.

⚙️ How to Set Up Multi-Country LLM Coverage

To monitor LLM visibility across multiple countries, you will need separate LLM projects configured for each target country. If you need assistance setting up multi-country LLM coverage for your account, please reach out to our team with your project name and the list of countries you want to target, and we will help you get this configured correctly.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.