Overview
When your site runs behind Cloudflare, certain security settings or configurations can block or delay Search Atlas from verifying your OTTO pixel installation. This guide covers general troubleshooting steps for Cloudflare-proxied sites and explains what information to have ready if you need to escalate to our support team.
Step 1: Confirm Your Pixel Installation Method
Before changing any Cloudflare settings, confirm that the OTTO pixel snippet has been correctly installed on your site using the method recommended for Cloudflare-proxied domains. If you are unsure which installation path applies to your setup, or if you followed a generic installation guide rather than one specific to Cloudflare, reinstalling the pixel using the appropriate method for your site configuration is a good first step.
Step 2: Review Cloudflare Security and Bot Protection Settings
Cloudflare's security features — including bot protection settings such as Bot Fight Mode and Super Bot Fight Mode — can sometimes treat automated verification requests as bot traffic and block them. If you have aggressive bot protection or Web Application Firewall (WAF) rules enabled, review those settings in your Cloudflare dashboard and consider whether any rules might be preventing Search Atlas's verification crawler from accessing your site.
Step 3: Account for DNS and Cache Propagation
If you recently added or changed the pixel snippet, allow some time for DNS and cache changes to propagate before re-triggering pixel verification in Search Atlas. You should also purge your Cloudflare cache after making changes to ensure the updated page response is being served correctly.
Step 4: Check for Cloudflare Worker Conflicts
Cloudflare Workers that modify HTML responses — such as workers that inject scripts, rewrite headers, or alter <head> content — can interfere with pixel delivery. Review any active Workers on your domain and consider whether any might be stripping or modifying the OTTO pixel before it is served.
When to Escalate
If you have worked through the general checks above and pixel detection is still failing, our support team can investigate further. Please have the following information ready before reaching out:
- Your site's domain name and the OTTO project name in Search Atlas
- The installation method you used for the OTTO pixel
- Which Cloudflare features are currently active on your domain (e.g., Bot Fight Mode, Workers, WAF rules)
- Any error messages or status indicators shown in your OTTO settings
- The approximate time and date you last attempted pixel verification
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.