🤖 What Is OTTO and How Is It Priced?
OTTO is Search Atlas's AI-powered SEO automation assistant. It audits your site, generates optimized content, and deploys on-page SEO changes automatically. OTTO is priced per activated site, meaning each domain you connect and activate counts toward your OTTO usage.
OTTO activations are separate from your base Search Atlas subscription. Your plan determines how many OTTO activations are included, and additional activations can be added on top of that allowance.
📋 OTTO Activations Included by Plan
Each Search Atlas plan includes a set number of OTTO site activations. Here is a summary of what is included at each tier:
- Starter: 1 OTTO activation included
- Growth: 3 OTTO activations included
- Pro: 5 OTTO activations included
- Agency: 10 OTTO activations included
- Enterprise: Custom activation limits — contact us for a tailored quote
If you need to activate OTTO on more sites than your plan includes, you can purchase additional OTTO activations as add-ons directly from your account.
➕ Adding OTTO Activations Beyond Your Plan
For agencies managing more sites than their plan covers, Search Atlas offers OTTO activation add-ons. Additional activations are available in blocks, and the per-site cost decreases as your total activation count grows.
- 1–5 additional activations: standard per-site add-on rate
- 6–19 additional activations: reduced per-site rate
- 20+ total activations: volume pricing applies — see the section below
To view current add-on pricing and purchase additional activations, go to your account's Billing or Subscription page inside the platform.
🏗️ Pricing Scenarios for 20+ Sites with OTTO
If you are managing 20 or more sites and want OTTO activated across all of them, the most cost-effective approach is typically the Agency plan combined with OTTO activation add-ons or an Enterprise plan.
Here is a general framework for estimating your monthly cost at the 20+ site level:
- Start with your base plan cost. The Agency plan is the most common starting point for teams at this scale.
- Subtract the activations already included. The Agency plan includes 10 OTTO activations, so for 20 sites you would need 10 additional activations.
- Apply volume add-on pricing. At 20+ total activations, volume pricing reduces the per-site cost compared to standard add-on rates.
- Add the two figures together to get your estimated total monthly cost.
Because plan pricing and add-on rates can be updated, the most accurate way to confirm your exact monthly total is to use the Billing page inside your Search Atlas account or speak with our team directly via the chat widget.
📍 How to Check OTTO Activation Status and Add More Sites
- Log in to Search Atlas.
- In the left sidebar, click OTTO SEO, then open SEO Automation (URL:
/seo-automation-v3). - You will see a list of your connected sites and their OTTO activation status.
- Click Activate OTTO next to any site that is not yet active.
- If you have reached your activation limit, you will be prompted to upgrade your plan or purchase additional activations.
💼 Enterprise Options for Large Agencies
If you are managing significantly more than 20 sites, or if you need custom workflows, white-label reporting, or dedicated support, the Enterprise plan may be the right fit. Enterprise pricing is fully customized based on your site count, feature requirements, and contract length.
To explore Enterprise options, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team who can prepare a tailored quote.
❓ Frequently Asked Questions
- Does activating OTTO on a site auto-renew monthly? Yes. OTTO activations renew as part of your monthly or annual billing cycle. You can deactivate a site at any time to stop future charges for that activation slot.
- Can I move an OTTO activation from one site to another? Yes. You can deactivate OTTO on one site and reactivate it on a different site within the same billing period, as long as you stay within your activation limit.
- Is there a free trial for OTTO on additional sites? Promotional trials may be available from time to time. Check the OTTO SEO V3 page or contact our team for current offers.
- Do all 20+ sites need to be on the same account? Yes, to benefit from volume pricing all sites must be managed under a single Search Atlas account.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.