🤔 What is the Google Ads Add-On?
The OTTO Google Ads Add-On is an optional paid feature that expands your Google Ads capabilities in Search Atlas, letting OTTO automate campaign generation, keyword targeting, ad content, and performance tracking — all from your Search Atlas dashboard.
Every self-serve plan (Starter, Growth and Pro) already includes Google Ads for 1 connected Google Ads account and up to 10 campaigns. The add-on raises those limits.
📦 What is included in your base plan?
Every self-serve plan — Starter, Growth and Pro — includes Google Ads (OTTO PPC / Smart Ads) for 1 connected Google Ads account and up to 10 campaigns. The OTTO Google Ads add-on raises this to effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans already include the add-on.
✅ When do you need the add-on?
You need the add-on if:
- You manage more than one business (agency use)
- You need more than 10 campaigns per business
- You need to connect more than one Google Ads account or run more than 10 campaigns on your current plan
💲 How much does it cost?
The Google Ads Add-On is billed at $199/month per additional business.
➕ How to add it
- Go to Billing → Services in your Search Atlas account
- Look for the Google Ads Add-On under available upgrades
- Select it and confirm the charge
⚠️ Unexpected charge?
If you see a charge for this add-on and did not intentionally activate it, contact support with your account email and the billing date. Do not cancel your full plan — support can remove the add-on without affecting your base subscription.
A few specific billing situations have been reported, and support can review and correct any of them for you:
- Duplicate charges or duplicate subscriptions: Re-activating the add-on after it was canceled has in some cases created a second Stripe subscription and charged the add-on more than once. This issue has been resolved, but if you still see duplicate charges or subscriptions, contact support to have them reversed.
- Add-on still showing $199 after a promo code: If you applied a promo code that should make the add-on free but it still displays $199/month, report it to support — the displayed price may not reflect the promo.
- An amount that differs slightly from $199: Following a billing migration, some accounts were charged a slightly different amount than the standard $199/month. Support can review the charge and correct it.
Additional Notes
Promotional pricing: Some sign-up promotions include this add-on at $0/month for a limited period; after promotion ends, standard $199/month applies automatically. Also: display error where add-on shows $199/month even when promo code applied correctly and actual charge is $0 — known display issue, does not always mean billed incorrectly.