### ****🤔 What is the Google Ads Add-On?****

The OTTO Google Ads Add-On is an optional paid feature that expands your Google Ads capabilities in Search Atlas, letting OTTO automate campaign generation, keyword targeting, ad content, and performance tracking — all from your Search Atlas dashboard.

Every self-serve plan (Starter, Growth and Pro) already includes Google Ads for 1 connected Google Ads account and up to 10 campaigns. The add-on raises those limits.

## **📦 What is included in your base plan?**

Every self-serve plan — Starter, Growth and Pro — includes Google Ads (OTTO PPC / Smart Ads) for 1 connected Google Ads account and up to 10 campaigns. The OTTO Google Ads add-on raises this to effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans already include the add-on.

## **✅ When do you need the add-on?**

You need the add-on if:

- You manage **more than one business** (agency use)
- You need more than **10 campaigns** per business
- You need to connect **more than one Google Ads account** or run **more than 10 campaigns** on your current plan

## **💲 How much does it cost?**

The Google Ads Add-On is billed at **$199/month** per additional business.

## **➕ How to add it**

1. Go to **Billing → Services** in your Search Atlas account
2. Look for the Google Ads Add-On under available upgrades
3. Select it and confirm the charge

## **⚠️ Unexpected charge?**

If you see a charge for this add-on and did not intentionally activate it, contact support with your account email and the billing date. Do not cancel your full plan — support can remove the add-on without affecting your base subscription.

A few specific billing situations have been reported, and support can review and correct any of them for you:

- **Duplicate charges or duplicate subscriptions:** Re-activating the add-on after it was canceled has in some cases created a second Stripe subscription and charged the add-on more than once. This issue has been resolved, but if you still see duplicate charges or subscriptions, contact support to have them reversed.
- **Add-on still showing $199 after a promo code:** If you applied a promo code that should make the add-on free but it still displays $199/month, report it to support — the displayed price may not reflect the promo.
- **An amount that differs slightly from $199:** Following a billing migration, some accounts were charged a slightly different amount than the standard $199/month. Support can review the charge and correct it.

## **Additional Notes**

Promotional pricing: Some sign-up promotions include this add-on at $0/month for a limited period; after promotion ends, standard $199/month applies automatically. Also: display error where add-on shows $199/month even when promo code applied correctly and actual charge is $0 — known display issue, does not always mean billed incorrectly.