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📊 Report OTTO Title Tag Changes to Clients

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview

When OTTO generates and deploys new title tags on your client's site, you need a clear way to demonstrate exactly what changed and why. Although OTTO does not produce a dedicated before-and-after title tag export by default, the Report Builder gives you everything you need to document those changes and present them professionally to clients.

📋 What You Will Need

  • An active Search Atlas account with OTTO enabled for your project
  • OTTO title tag changes already deployed or queued for your project
  • Access to Reports in the left sidebar

🤖 Step 1 — Review OTTO Title Tag Changes in OTTO SEO V3

Before building your report, confirm which title tags OTTO has changed so you can reference the original and updated values accurately.

  1. In the left sidebar, click OTTO SEO, then open SEO Automation (URL: /seo-automation-v3).
  2. Select the relevant project from the project list.
  3. Navigate to OTTO SEO → Overview (OTTO Grader) → Page Title.
  4. Review the list of pages where OTTO has generated or deployed new title tags. Each entry displays the original title tag and the OTTO-suggested or deployed title tag side by side.
  5. Screenshot or copy these values — you will reference them when building your client report.

🛠️ Step 2 — Open Report Builder

  1. In the left sidebar, click Reports (URL: /report-builder/projects-list).
  2. Select your client's project from the list, or click Create New Report to start a fresh report for this client.

📝 Step 3 — Build the Before-and-After Title Tag Section

Report Builder lets you add custom text blocks, tables, and data widgets to construct a clear before-and-after comparison for your client.

  1. Inside the report editor, click Add Section and choose a Text Block or Custom Table widget.
  2. Label the section clearly, for example: OTTO AI Title Tag Changes — [Month, Year].
  3. Using the values you collected in Step 1, populate two columns: Previous Title Tag and New AI-Generated Title Tag. Add a third column for the Page URL so your client can verify each change on their live site.
  4. Add a brief written summary explaining why OTTO recommended these changes — for example, improved keyword relevance, better click-through rate potential, or alignment with search intent. This context makes the report far more persuasive for clients.

📈 Step 4 — Add Supporting SEO Metrics

Pairing title tag changes with performance data strengthens the business case for your client. Inside the same report, add the following widgets where available:

  • Organic Traffic — show traffic trends for the affected pages before and after deployment.
  • Keyword Rankings — highlight ranking improvements for target keywords tied to the updated titles.
  • Click-Through Rate (CTR) — if Google Search Console data is connected, include CTR changes for the affected URLs.

These metrics turn a simple list of text changes into a compelling proof-of-performance narrative.

📤 Step 5 — Export or Share the Report

  1. Once your report is complete, in Reports → Report Builder → [report] (Executive Summary) click the Share & Export button to export the report or generate a live link you can send directly to your client.
  2. If you share a live link, your client will always see the most up-to-date data without you needing to resend the file.

💡 Tips for Stronger Client Reports

  • Schedule the report — use Report Builder's scheduling feature to send automated monthly updates so clients see ongoing OTTO activity without you manually exporting each time.
  • Add a cover page — include your agency branding and a short executive summary at the top to make the report feel polished and professional.
  • Capture a baseline early — before OTTO deploys changes, export or screenshot the original title tags from the OTTO SEO V3 dashboard. Storing this baseline makes before-and-after documentation much simpler for future reporting cycles.
  • Group pages by priority — separate high-traffic pages from lower-priority ones so clients immediately see where the biggest impact is expected.

❓ Frequently Asked Questions

  • Does OTTO automatically log every title tag it changes? Yes. The OTTO SEO V3 dashboard keeps a record of original and updated title tags for all pages OTTO has processed. You can revisit this list at any time to pull historical values.
  • Can I include OTTO title tag data alongside other SEO metrics in one report? Absolutely. Report Builder is designed to combine multiple data sources — keyword rankings, traffic, on-page changes — into a single client-ready document.
  • What if my client wants a raw data export? Use the export options within the OTTO SEO V3 dashboard to download title tag data, then attach it as a supplementary file alongside your Report Builder (Reports → Report Builder) .CSV download.

🆘 Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.