# **🔍 Overview**

When OTTO generates and deploys new title tags on your client's site, you need a clear way to demonstrate exactly what changed and why. Although OTTO does not produce a dedicated before-and-after title tag export by default, the **Report Builder** gives you everything you need to document those changes and present them professionally to clients.

# **📋 What You Will Need**

- An active Search Atlas account with OTTO enabled for your project
- OTTO title tag changes already deployed or queued for your project
- Access to **Reports** in the left sidebar

# **🤖 Step 1 — Review OTTO Title Tag Changes in OTTO SEO V3**

Before building your report, confirm which title tags OTTO has changed so you can reference the original and updated values accurately.

1. In the left sidebar, click **OTTO SEO**, then open **SEO Automation** (URL: `/seo-automation-v3`).
2. Select the relevant project from the project list.
3. Navigate to **OTTO SEO → Overview (OTTO Grader) → Page Title**.
4. Review the list of pages where OTTO has generated or deployed new title tags. Each entry displays the **original title tag** and the **OTTO-suggested or deployed title tag** side by side.
5. Screenshot or copy these values — you will reference them when building your client report.

# **🛠️ Step 2 — Open Report Builder**

1. In the left sidebar, click **Reports** (URL: `/report-builder/projects-list`).
2. Select your client's project from the list, or click **Create New Report** to start a fresh report for this client.

# **📝 Step 3 — Build the Before-and-After Title Tag Section**

Report Builder lets you add custom text blocks, tables, and data widgets to construct a clear before-and-after comparison for your client.

1. Inside the report editor, click **Add Section** and choose a **Text Block** or **Custom Table** widget.
2. Label the section clearly, for example: **OTTO AI Title Tag Changes — [Month, Year]**.
3. Using the values you collected in Step 1, populate two columns: **Previous Title Tag** and **New AI-Generated Title Tag**. Add a third column for the **Page URL** so your client can verify each change on their live site.
4. Add a brief written summary explaining why OTTO recommended these changes — for example, improved keyword relevance, better click-through rate potential, or alignment with search intent. This context makes the report far more persuasive for clients.

# **📈 Step 4 — Add Supporting SEO Metrics**

Pairing title tag changes with performance data strengthens the business case for your client. Inside the same report, add the following widgets where available:

- **Organic Traffic** — show traffic trends for the affected pages before and after deployment.
- **Keyword Rankings** — highlight ranking improvements for target keywords tied to the updated titles.
- **Click-Through Rate (CTR)** — if Google Search Console data is connected, include CTR changes for the affected URLs.

These metrics turn a simple list of text changes into a compelling proof-of-performance narrative.

# **📤 Step 5 — Export or Share the Report**

1. Once your report is complete, in **Reports → Report Builder → [report] (Executive Summary)** click the **Share & Export** button to export the report or generate a live link you can send directly to your client.
2. If you share a live link, your client will always see the most up-to-date data without you needing to resend the file.

# **💡 Tips for Stronger Client Reports**

- **Schedule the report** — use Report Builder's scheduling feature to send automated monthly updates so clients see ongoing OTTO activity without you manually exporting each time.
- **Add a cover page** — include your agency branding and a short executive summary at the top to make the report feel polished and professional.
- **Capture a baseline early** — before OTTO deploys changes, export or screenshot the original title tags from the OTTO SEO V3 dashboard. Storing this baseline makes before-and-after documentation much simpler for future reporting cycles.
- **Group pages by priority** — separate high-traffic pages from lower-priority ones so clients immediately see where the biggest impact is expected.

# **❓ Frequently Asked Questions**

- **Does OTTO automatically log every title tag it changes?** Yes. The OTTO SEO V3 dashboard keeps a record of original and updated title tags for all pages OTTO has processed. You can revisit this list at any time to pull historical values.
- **Can I include OTTO title tag data alongside other SEO metrics in one report?** Absolutely. Report Builder is designed to combine multiple data sources — keyword rankings, traffic, on-page changes — into a single client-ready document.
- **What if my client wants a raw data export?** Use the export options within the OTTO SEO V3 dashboard to download title tag data, then attach it as a supplementary file alongside your Report Builder (Reports → Report Builder) .CSV download.

# **🆘 Need Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.