🌐 Overview
Search Atlas integrates with HubSpot CMS through OTTO SEO, allowing you to push SEO recommendations — including page titles and meta descriptions — directly to your live pages. Once connected, you eliminate manual copy/paste workflows and let OTTO handle implementation automatically through its CMS integration and direct content deployment capability.
⚙️ How the Integration Works
OTTO SEO connects to your HubSpot CMS via a site activation. After activation, OTTO audits your pages and surfaces recommendations that can be deployed directly to HubSpot without manual editing inside HubSpot itself. The exact deployment options and controls available to you will depend on your account configuration — our support team can walk you through the specific steps for your setup.
🚀 Getting Started — Activate OTTO SEO for Your HubSpot Site
To begin using OTTO's CMS integration with HubSpot, you will need to activate OTTO for your HubSpot site from within the Search Atlas platform. During activation, you will be prompted to connect your HubSpot domain and grant the necessary permissions so OTTO can read and write page metadata. If your HubSpot site does not appear as an available property during this step, you will need to connect your HubSpot domain first before proceeding.
Once activation is complete, OTTO will crawl your site and generate SEO recommendations. The time this takes varies depending on the size of your site.
🛠️ Deploying SEO Recommendations to HubSpot
After activation, OTTO surfaces SEO recommendations — such as page title rewrites and meta description updates — that can be deployed directly to your HubSpot CMS. You can choose to deploy recommendations individually or in bulk, depending on how much control you want over the process. A controlled review option is available if you prefer to approve changes before they go live rather than having them applied automatically.
Because the exact names of buttons, tabs, and settings in OTTO may vary or be updated, we recommend the following approach if you encounter difficulty locating a specific control:
- Log in to Search Atlas and navigate to the OTTO SEO section of the platform.
- Locate your activated HubSpot site within OTTO.
- Look for deployment or recommendation controls associated with that site — these will allow you to review and push changes directly to HubSpot.
- If you cannot find a specific setting or the integration does not behave as expected, contact our support team with your project name and a description of what you are trying to do, so we can provide exact, up-to-date guidance for your account.
🛟 When to Contact Support
If you are unable to locate the HubSpot CMS integration options, your site is not appearing after activation, or recommendations are not deploying as expected, our team can assist. Please have the following ready when you reach out:
- Your Search Atlas project or site name
- The HubSpot domain you are trying to connect
- A description of the step where you are getting stuck or the exact error message you see
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.