🎯 Why Keyword Research at the Page Level Matters
Targeting the right keywords for each individual page — rather than your site as a whole — helps search engines understand exactly what each page is about. This leads to better rankings, more relevant traffic, and stronger on-page optimisation. Search Atlas includes tools designed to help you surface the best keywords for any given URL.
🛠️ How to Find the Best Keywords for a Specific Page
To identify the keywords best suited to a particular page on your website, we recommend the following general approach:
- Start by reviewing which keywords the page already ranks for. Look for terms where the page is close to the top of search results — these represent the quickest opportunities for improvement.
- Identify new keyword opportunities related to the page's topic. Consider search volume, keyword difficulty, and the intent behind each term to prioritise which keywords to focus on first.
- Once you have a shortlist of target keywords, update the page's metadata — including its title tag and meta description — to include those terms naturally.
- If your site is connected to Search Atlas via an integration, you may be able to apply metadata updates directly from within the platform. Check your integration settings to confirm what is available for your site setup.
📋 What to Have Ready When Contacting Support
If you are unsure which Search Atlas tools to use for your specific setup, or if you encounter any difficulties during this process, our team can point you to the right workflow. To help us assist you quickly, please have the following ready:
- The URL of the page you want to optimise
- Your primary topic or seed keyword for that page
- Details of any integrations you have connected (e.g. WordPress)
- A description of any specific issue or error you encountered
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.