🖼️ Fixing OTTO vs Press Release Image Count

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📌 What This Article Covers

When you launch a traditional press release, OTTO validates your Knowledge Graph (which OTTO may refer to as your Brand Vault) before the campaign can go live. Sometimes OTTO reports more images than you can see in your Knowledge Graph editor. For example, you may see 3 images on screen while OTTO flags 5. This article explains why that happens and how to reconcile the count so your campaign can launch.

🤔 Why the Image Counts Differ

Your Knowledge Graph stores images from several places, and not all of them appear in the main visible gallery. OTTO counts every image record attached to the Knowledge Graph, while the editor usually shows only the primary, visible images.

Common reasons for a higher OTTO count include:

  • Logo and profile images that are stored separately from the main gallery. Logos are also validated for their dimensions when loaded from the Knowledge Graph, so they count as image records even though they sit outside the gallery.
  • Images pulled from connected sources such as a linked website, social profile, or business listing.
  • Previously uploaded images that were replaced but not fully removed.
  • Duplicate entries created when the same image was added more than once.

Because these images still exist in the record, OTTO includes them in its total even when they are not shown in the visible gallery.

Keep in mind that the press release tool enforces a maximum number of images. If the Knowledge Graph holds more image records than the press release allows, validation will treat it as a blocker and stop the campaign from launching until the extra images are removed.

🔍 How to Review Every Stored Image

Follow these steps to see the full list of images OTTO is counting:

  1. Open the Knowledge Graph for your project.
  2. Enter edit mode so all fields are visible.
  3. Scroll through each section, including logo, profile image, and any gallery or media sections.
  4. Check any fields linked to connected sources, as these can add images automatically.
  5. Compare the total number of stored images against the count OTTO reported.

This helps you find the images that are counted but not shown in the main view.

🛠️ How to Align the Image Count

Once you have located all stored images, adjust them to match what the press release requires:

  1. Remove duplicates: delete any repeated images so each appears only once.
  2. Delete outdated images: remove replaced or unused images that are still attached.
  3. Stay within the image limit: if OTTO's count is higher than the press release allows, remove the extra records so the total no longer exceeds the maximum.
  4. Add missing images: if the press release needs more images, upload high-quality files that represent your brand.
  5. Save your changes so the Knowledge Graph updates.

After saving, return to OTTO and refresh the validation. The image count should now reflect your updates.

🚀 Relaunching Your Press Release

With the counts aligned, you can activate your campaign:

  1. Reopen the press release setup.
  2. Confirm the image validation now passes.
  3. Complete any remaining required fields.
  4. Click activate to launch the campaign.

If OTTO still reports a mismatch after saving, refresh the page and allow a short time for the Knowledge Graph to sync before trying again.

💡 Tips to Prevent Future Mismatches

  • Keep only the images you actively use in your Knowledge Graph.
  • Remove old images instead of leaving them attached when replacing them.
  • Review connected sources, as they can add images automatically.
  • Check the full image list before launching any campaign, and confirm it stays within the press release's image limit.

💬 Need More Help

If you need further assistance, click the chat icon in the bottom-right corner of the platform to start a live chat with a member of our team.