Overview
High impressions with low website visits and calls is one of the most common local SEO challenges. It typically signals that your Google Business Profile (GBP) is appearing in local results but not compelling enough to drive action — or that your keyword targeting, profile completeness, and local authority signals need refinement. This article walks you through a keyword-specific local SEO strategy using Search Atlas to close that gap.
Note: The exact navigation paths and panel names within Search Atlas may vary depending on your account configuration and platform version. If you cannot locate a specific tool or section mentioned below, use the in-app search or contact support for navigation assistance.
Step 1: Identify the Right Keywords to Target
Before optimizing your GBP, confirm which keywords are worth prioritizing. Use the Search Atlas keyword tools to find high-intent, locally relevant terms that match what your customers are actually searching for.
- Open the keyword research tool in Search Atlas and enter your client's core service or product.
- Filter results by local intent and look for keywords with moderate-to-high search volume and transactional or navigational intent (e.g., "emergency plumber near me," "best Italian restaurant downtown").
- Check how your client currently ranks for those terms locally using the rank tracking features available in Search Atlas.
- Use competitive keyword gap analysis to uncover keyword opportunities competitors are ranking for that your client is missing.
- Identify the top 5–10 priority keywords with the strongest local intent and business relevance.
Step 2: Audit Current GBP Performance in Search Atlas
Once you have your target keywords, review how the GBP is performing against them using the Local SEO tools in Search Atlas.
- Navigate to the Local (GBP Projects) section from the left sidebar and open your client's GBP profile.
- Review the available performance metrics, paying close attention to keyword ranking positions, keyword visibility, review rating, and review count — these are key GBP signals you can track and improve.
- Use the local heatmap feature (if available in your plan) to visualize where your client ranks geographically for each target keyword. Areas with low ranking scores represent conversion opportunities.
- If you encounter any unexpected behavior when adding keywords or viewing heatmap data, try refreshing the page. If the issue persists, contact our support team for assistance.
Step 3: Optimize Your GBP for Target Keywords
With your keyword list and performance baseline in hand, apply the following optimizations directly to the Google Business Profile. These changes influence the ranking signals you track in Search Atlas.
- Business Name, Category, and Description: Ensure the primary business category precisely matches the ser
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