🔍 Why Report Quality Matters
Sending an inaccurate or incomplete report to a client can damage trust and raise questions about your SEO process. Report quality issues in Search Atlas most commonly fall into a few categories — and many can be addressed by reviewing your project settings, data connections, and report configuration before escalating to support.
🔎 Step 1: Identify the Type of Issue
Before making changes, pinpoint exactly what is wrong with the report. Common issues include:
- Outdated data — metrics reflect an old crawl or keyword snapshot
- Missing sections — certain modules were not included or saved correctly
- Incorrect domain or project — the report was built against the wrong project
- Inaccurate keyword rankings — rankings shown do not match expected results
- Branding or formatting errors — logo, colors, or client name are incorrect
🔄 Step 2: Check Your Data Connections and Refresh Status
If the data appears stale or missing, review the following before regenerating the report:
- Confirm that the correct project and domain are associated with the report you are reviewing.
- Check whether any third-party integrations (such as Google Search Console) are properly connected within your project settings. Disconnected integrations can result in blank or zero-value data.
- If data appears outdated, initiate a new crawl or ranking refresh from within the relevant tool in your project, then wait for it to complete before reviewing the report again.
- Verify that the target location settings for keyword tracking match what was agreed with your client, as rankings are location-specific.
🛠️ Step 3: Review Each Report Section
Work through the report section by section to confirm accuracy:
- Keyword Rankings: Confirm the tracked keywords and target location are correct. An incorrect geo setting will produce misleading ranking data.
- Site Audit Data: Verify the crawl was run against the correct domain and completed without errors.
- Backlink Data: Check that the domain is entered correctly — a subdomain versus root domain difference can significantly affect link counts.
- Traffic Data: Confirm any required integrations are active and connected in your project settings.
- Branding: Review your agency logo, colors, and client name in the report settings before resending.
✏️ Step 4: Correct and Resend the Report
Once you have identified the issue, make the necessary corrections within the report and save your changes. Review the updated report in full before resending it to your client.
📋 Before Contacting Support
If you are unable to resolve the issue after completing the steps above, please have the following ready when you reach out:
- The name of the project and domain the report is associated with
- A description of exactly what data appears incorrect or missing
- Any error messages you have seen, including the exact wording
- The date and time you first noticed the issue
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.