## **🔍 Why Report Quality Matters**

Sending an inaccurate or incomplete report to a client can damage trust and raise questions about your SEO process. Report quality issues in Search Atlas most commonly fall into a few categories — and many can be addressed by reviewing your project settings, data connections, and report configuration before escalating to support.

## **🔎 Step 1: Identify the Type of Issue**

Before making changes, pinpoint exactly what is wrong with the report. Common issues include:

- **Outdated data** — metrics reflect an old crawl or keyword snapshot
- **Missing sections** — certain modules were not included or saved correctly
- **Incorrect domain or project** — the report was built against the wrong project
- **Inaccurate keyword rankings** — rankings shown do not match expected results
- **Branding or formatting errors** — logo, colors, or client name are incorrect

## **🔄 Step 2: Check Your Data Connections and Refresh Status**

If the data appears stale or missing, review the following before regenerating the report:

- Confirm that the correct project and domain are associated with the report you are reviewing.
- Check whether any third-party integrations (such as Google Search Console) are properly connected within your project settings. Disconnected integrations can result in blank or zero-value data.
- If data appears outdated, initiate a new crawl or ranking refresh from within the relevant tool in your project, then wait for it to complete before reviewing the report again.
- Verify that the target location settings for keyword tracking match what was agreed with your client, as rankings are location-specific.

## **🛠️ Step 3: Review Each Report Section**

Work through the report section by section to confirm accuracy:

- **Keyword Rankings:** Confirm the tracked keywords and target location are correct. An incorrect geo setting will produce misleading ranking data.
- **Site Audit Data:** Verify the crawl was run against the correct domain and completed without errors.
- **Backlink Data:** Check that the domain is entered correctly — a subdomain versus root domain difference can significantly affect link counts.
- **Traffic Data:** Confirm any required integrations are active and connected in your project settings.
- **Branding:** Review your agency logo, colors, and client name in the report settings before resending.

## **✏️ Step 4: Correct and Resend the Report**

Once you have identified the issue, make the necessary corrections within the report and save your changes. Review the updated report in full before resending it to your client.

## **📋 Before Contacting Support**

If you are unable to resolve the issue after completing the steps above, please have the following ready when you reach out:

- The name of the project and domain the report is associated with
- A description of exactly what data appears incorrect or missing
- Any error messages you have seen, including the exact wording
- The date and time you first noticed the issue

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.