🎯 What Is the SEO Optimization Score?
Your SEO optimization score reflects how completely and correctly your business information is configured across your connected listings and profiles. A score of 100% means all recommended fields and deployment items are filled in and verified. A lower score — such as 54% — means specific items are incomplete, missing, or need attention.
Improving this score helps search engines better understand your business, which can positively affect your local and organic rankings.
🧩 What Factors Impact Your Score?
Your SEO optimization score is calculated based on the completion and accuracy of key deployment items across your connected listings. Common areas that affect your score include:
- Business name — Must match exactly across all listings.
- Business address — Full, formatted address including suite or unit numbers.
- Phone number — A local or trackable number in the correct format.
- Website URL — A verified, working URL linked to your primary domain.
- Business categories — Primary and secondary categories selected and confirmed.
- Business description — A keyword-rich description within the character limit.
- Operating hours — All days accounted for, including special hours and holidays.
- Photos and media — Logo, cover photo, and additional images uploaded.
- Services or products — Relevant offerings listed with descriptions where applicable.
- Attributes — Business-specific attributes selected (e.g., wheelchair accessible, free Wi-Fi).
Ensuring each of these deployment items is complete and accurate across your GMB listings is the primary way to raise your score.
🔍 How to Identify and Address Missing Items
To improve your SEO optimization score, review your connected listings in Search Atlas and identify which deployment items are incomplete or missing. Work through each item listed in your profile — prioritizing core business information such as name, address, phone number, website, and business description — and fill in or correct any gaps.
For GMB listing management specifically, make sure your Google Business Profile information is consistent with what is entered in Search Atlas. Inconsistencies between your GMB profile and your Search Atlas deployment items can lower your score even if information appears elsewhere.
If you are unsure which specific items are causing your score to be lower than expected, our support team can review your account and identify the exact deployment items that need attention.
🛠️ What to Have Ready When Contacting Support
If you need help identifying why your SEO optimization score is not reaching 100%, please have the following ready so our team can assist you efficiently:
- Your current SEO optimization score percentage
- The name of the business profile or listing in question
- Any specific deployment items you believe are complete but are still showing as incomplete
- Screenshots of your current score and any error or warning messages displayed
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.