🔍 Overview
Report Builder in Search Atlas lets you create fully customized SEO reports for your clients. While prebuilt layouts give you a great starting point, you are not locked into their default structure. You can remove columns, add new ones, and rearrange sections to match exactly what your clients need to see.
🗺️ How to Access Report Builder
To get started, navigate to Report Builder using the left sidebar:
- Click Reports in the left sidebar.
- You will land on your projects list at /report-builder/projects-list.
- Open an existing report project or create a new one.
📋 Understanding Prebuilt Layouts
Prebuilt layouts are templates provided by Search Atlas to help you get reports up and running quickly. They come with a default set of columns and data widgets already configured. These layouts are not locked — every element inside a prebuilt layout can be edited, removed, or replaced to suit your reporting needs.
✏️ How to Remove Columns from a Prebuilt Layout
Follow these steps to remove columns you do not need:
- Open the report project you want to edit.
- Enter the report editor by clicking on the relevant report page or section.
- Hover over the column or data element you want to remove. An edit toolbar will appear.
- Click the Remove or Delete icon (trash can) shown on the element.
- Confirm the removal if prompted.
- Repeat for any additional columns you want to remove.
- Save your changes before exiting the editor.
Removing a column from a prebuilt layout only affects that specific report. It does not alter the original template or any other reports using the same layout.
➕ How to Add or Replace Columns
If you want to swap out a removed column for something more relevant, you can add new data elements at any time:
- Inside the report editor, click the Add Element or + Add Block button in the section where you want the new column.
- Browse the available data widgets and column types.
- Select the metric or data source you want to display.
- Drag it into position or use the layout controls to place it correctly.
- Save your report when done.
🔄 How to Rearrange Layout Elements
You can also reorder columns and sections within your report without removing them:
- Hover over any element to reveal the drag handle (a grid or move icon).
- Click and drag the element to its new position within the report.
- Release to drop it into place.
- Save your changes.
💡 Tips for a Clean, Client-Ready Report
- Less is more: Remove columns that contain data your client does not track or care about — this keeps reports focused and easy to read.
- Save as a custom template: Once you have perfected your column layout, save the report as a reusable template so you do not have to rebuild it for each client.
- Preview before sending: Use the preview function to check how the final report looks before sharing it with a client.
- Prebuilt layouts are a starting point: Think of them as editable drafts, not fixed documents.
🆘 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.