🔍 Overview
OTTO SEO analyses your site's title tags and suggests improvements when it detects issues. Occasionally, OTTO may flag title tags that are already well-optimised, generating recommendations that do not reflect real errors. This article explains why this happens and what you can do about it.
⚙️ Why OTTO Flags Correct Title Tags
In some cases, OTTO compares a generated title tag suggestion against your existing title tag and does not recognise that they are identical or equivalent. Instead of marking the recommendation as unnecessary, OTTO surfaces it as an actionable change. This is a known issue that our engineering team is actively working to resolve. Specifically:
- OTTO may generate a title tag that matches your current title exactly but still presents it as a recommended change.
- Recommendations may persist through deployment cycles even after the underlying issue has been addressed.
- Affected sites may see a non-zero title tag error count despite having fully optimised titles.
📊 How to Review Your Title Tag Recommendations
- Open OTTO SEO and navigate to your site's title tag recommendations.
- Review each flagged recommendation and compare the suggested title against your current live title tag.
- If the suggested title is identical or equivalent to your existing tag, the recommendation does not reflect a genuine error and can be safely dismissed.
- For recommendations where a real difference exists, evaluate whether the suggested change represents a genuine improvement before applying it.
🚀 What to Do If Incorrect Recommendations Persist
If OTTO continues to show title tag errors for pages you know are correctly optimised, follow these steps:
- Confirm the existing title tag on the affected page is live and correctly set in your CMS or site code.
- Trigger a fresh crawl from within OTTO SEO so the tool analyses the most current version of your pages.
- After the crawl completes, return to the title tag recommendations and check whether the error count has updated.
- If incorrect recommendations remain after a fresh crawl, note the affected page URLs so you can share them with our support team for manual review and removal.
💡 Best Practices for Title Tags
- Keep title tags concise to avoid truncation in search results.
- Include your primary keyword naturally near the beginning of the title.
- Ensure each page on your site has a unique title tag that accurately describes the page content.
- Avoid duplicating title tags across multiple pages.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.