Content Genius is Search Atlas's AI-powered content strategy suite. It covers everything from discovering what to write, to generating full articles with AI, auditing their SEO quality, and publishing to your CMS. This article answers the most common questions.
What is the difference between DKN and Topical Maps?
The Domain Knowledge Network (DKN) analyzes your entire website and generates a comprehensive map of every topic your domain should cover to build authority — organized into pillars, clusters, and subtopics across your whole site.
Topical Maps work at the campaign level: you enter a single seed keyword and get a focused cluster of articles covering that topic from multiple angles.
💡 The recommended order is DKN first (to understand your full site's topical gaps), then Topical Maps for fast execution on specific campaigns. DKN is the strategic overview; Topical Maps are the tactical sprint.
How do I generate an article with AI?
- Go to Content → Content Genius and open an article (or create one from DKN, a Topical Map, or manually)
- Click Write with AI in the editor toolbar
- Click Run All With AI to start the full pipeline
The pipeline runs four stages in order: Information Retrieval → Headings Outline → Content Brief → Article Writing. Each stage must complete before the next begins. Full generation typically takes 5–15 minutes.
The "Generate" button is grayed out. Why can't I generate an article?
Article generation requires AI Premium Credits — a specific credit type separate from general AI Generation credits. Check your balance under the top-right avatar → Billing (Plans & Top-ups). ⚠️ If AI Premium Credits are at 0, you need to either wait for your next billing cycle or purchase a top-up. Having general AI Generation credits does not unlock article generation.
What are the different types of credits used in Content Genius?
| Action | Credit Type |
|---|---|
| Full article generation (Run All With AI) | AI Premium Credits |
| Individual pipeline stages (Headings, Brief) | AI Premium Credits |
| AI content templates (short-form) | AI Generation |
| Meta description generator | AI Generation |
| Content rewriting tools | AI Generation |
What is Brand Vault and how do I use it?
Brand Vault stores your brand voice settings — tone, writing style, target audience, and custom instructions. Every article generated with AI applies these settings so output is consistent. Access it from the Header (apps-grid icon) → More Features → Brand Vault. 💡 Agencies can create multiple Brand Vaults (one per client) and switch between them for each article.
Why are BrandVault images missing from my exported article?
This is a known export issue where images stored in Brand Vault may not be embedded in downloaded documents. As a workaround, download the article text and re-add the images manually in your document editor. The issue is tracked and being resolved by the engineering team.
Why are my article images showing broken example.com URLs?
If generated article images show placeholder example.com URLs, the AI image generation step did not complete successfully. Click the broken image in the editor and use the image replacement tool to either upload an image, select one from your media library, or re-trigger AI image generation for that slot.
Why isn't my Brand Vault visible in my account?
If a Brand Vault you created or expect to see isn't appearing, try: (1) refreshing the page and clearing your browser cache, (2) checking that you're logged into the correct account (agency accounts may need to switch to the correct client sub-account), (3) contacting support with your account email — Brand Vault visibility issues can sometimes be resolved by a backend sync.
How do I publish an article to my WordPress site?
Connect your WordPress site via Settings → CMS Connectors (the MetaSync plugin must be installed and connected on your WordPress site first). Once connected, open the article in Content Genius and select your WordPress site. ✅ The article is pushed as a draft (or published, depending on your settings).
How do I publish an article to Website Studio?
Open the article in Content Genius and select your Website Studio project. The article is added to the blog section of that project and the site is automatically republished. ✅
What is the Content Planner?
The Content Planner is a keyword-to-article strategy tool. Enter a seed keyword and it returns a prioritized list of article ideas — each with a suggested title, target keyword, search volume, and competition score. Articles are ranked by opportunity score (high volume + lower competition). Click any idea to create it directly in Content Genius.
What is the On-Page Audit inside Content Genius?
Every article in Content Genius has an On-Page Audit panel that scores the article against SEO best practices for its target keyword. It checks title tag, keyword density and placement, content length vs. top competitors, readability, internal link opportunities, and image alt text. 💡 The score updates in real time as you edit. This is separate from the Site Audit (which audits your live published pages).
How does DKN decide which articles to generate?
DKN analyzes your existing content, identifies topic clusters you haven't covered or haven't covered thoroughly, and assigns a priority score based on topical importance and search opportunity. Articles marked Missing are the highest priority — they represent gaps where your site has no coverage. Articles marked Needs Review have been generated but not published.
After generating a DKN article, does it go live automatically?
No. DKN-generated articles land in your Content Genius article list as drafts with status "Needs Review." They do not publish automatically anywhere. ⚠️ You must open the article, review it, and explicitly publish it — either to Website Studio, WordPress, or another connected CMS.