Overview
Location pages are a core local SEO tactic. For service-area businesses like roofing contractors, a dedicated page for each city helps your client rank in local search results. Website Studio supports building and managing multiple location pages within a single project.
What to Have Ready Before You Begin
Having the following details on hand will help you move through the workflow efficiently:
- The name of your Website Studio project
- The cities or service areas you want to create pages for
- Location-specific content for each page (city name, local contact details, service area descriptions)
- Any schema or meta details you want to customise per location
How to Create and Clone Location Pages
Follow these steps to build your first location page and then clone it for additional cities:
- Open Website Studio and navigate to your client's main website project.
- In the left-hand page list, click Add Page and name the page after your first target location — for example, Roofing Services – Austin, TX.
- Build out all content for that location page: headings, body copy, contact details, a map embed if needed, and any local business schema. Save the page when done.
- In the page list, hover over the completed location page to reveal the page actions menu (three-dot icon or right-click context menu), then select Clone Page (or Duplicate Page).
- A copy of the page will appear in the page list. Click the cloned page's name to rename it to the next target city — for example, Roofing Services – Dallas, TX.
- Open the cloned page and replace every instance of the original city name with the new city name, including headings, body text, meta title, meta description, and the URL slug.
- Update any location-specific details such as phone numbers, addresses, service area descriptions, and map embeds.
- Repeat steps 4–7 for each additional city you need to target.
Linking Location Pages to Your Main Project
Once your location pages are created, connect them to the rest of the site to strengthen internal linking and local SEO signals:
- Add links to each location page from your main Services or Locations page.
- Include a footer navigation section listing all location pages if you are targeting several cities.
- Make sure each location page links back to the main homepage or a parent service page.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.