Use MCP to manage your Brand Vault and Knowledge Graph, which store your business data, brand voice, and structured information used across Search Atlas tools.
The Brand Vault acts as a centralized data layer that powers content generation, SEO, and automation workflows. Through MCP, your AI assistant can read and update this data directly.
🧠 What You Can Do
Using MCP with Brand Vault and the Knowledge Graph, you can:
- Store and manage business information
- Define brand voice and tone
- Provide source material for AI content generation
- Maintain structured business data used across tools
⚙️ View Your Brand Data
- Open your MCP-connected AI assistant.
- Ask to retrieve your Brand Vault data, for example: "Show my brand information" or "What data is stored in my Brand Vault?"
- The assistant retrieves your stored data, which may include business details, brand voice, and structured information used across the platform.
✍️ Update Brand Information
- Ask your assistant, for example: "Update my business description in Brand Vault" or "Change my brand tone to more professional."
- The assistant prepares the update.
- Review the changes.
- Confirm, if required.
- The MCP updates your Brand Vault.
🧩 Use Brand Data in Content
- Ask your assistant, for example: "Write content using my brand voice."
- The assistant retrieves Brand Vault data.
- Content is generated using your tone, your business information, and your stored sources.
🧱 How the Knowledge Graph Works
The Knowledge Graph is the structured representation of your business data inside Search Atlas. It includes business identity, services and offerings, structured attributes, and supporting content. This data is used across content generation, SEO tools, and automation workflows.
⚠️ Important Notes
- Updating Brand Vault data affects multiple product areas.
- Content generation relies on this data for accuracy.
- Changes should reflect real business information.
- Some updates may require confirmation before execution.
🔁 How This Fits Together
The Brand Vault workflow through MCP typically follows: store business data, define brand voice, use that data in content generation, then update it as your business evolves. All actions are executed through your AI assistant using the same system as the Search Atlas platform.
🧠 Best Practice
Keep your Brand Vault accurate and complete. This ensures better AI-generated content, more consistent brand voice, and more accurate SEO and automation outputs.
The Brand Vault and Knowledge Graph are the foundation of how Search Atlas understands your business. By managing this data through MCP, you ensure that every action — from content generation to SEO optimization — is aligned with your brand and business reality.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.