🔍 Overview
If you notice two entries for the same Google Business Profile (GBP) location inside Search Atlas Rank Tracker — for example, two listings named Michelle and Marcella — this guide explains why this happens and how to clean it up. Duplicate GBP entries can also cause report data to appear under the wrong company, so resolving them ensures your reporting stays accurate.
🤔 Why Duplicate GBP Entries Appear
Duplicate GBP entries in Rank Tracker are usually caused by one of the following:
- The same location was added more than once — either manually and via a Google Business Profile import, or added twice across different projects.
- Multiple workspaces or projects share the same GBP location — if a location is connected to more than one project, it can appear separately in each context.
- A previous GBP connection was not fully removed — disconnecting a profile without deleting the associated tracking entry leaves a ghost record behind.
- The GBP account contains duplicate verified listings — Search Atlas reflects what exists in your Google account, so duplicate listings on Google's side will show up here too.
📊 Why Reports Show Data for the Wrong Company
When two entries exist for the same GBP location, Search Atlas may pull ranking data into both entries independently. Because each entry can be associated with a different project or client workspace, keyword rankings and local map pack data can appear under the wrong company name on exported or scheduled reports. This is a data-source mismatch — the tracking entry and the report template are pointing to different project contexts.
🛠️ How to Find and Remove Duplicate Entries
- In the left sidebar, click Keywords, then select Rank Tracker (Keyword Rank Tracker).
- Review the list of tracked locations. Look for any GBP entries that share the same business name or address.
- Click into each duplicate entry and note which project it is associated with and what keywords are being tracked.
- Decide which entry is the correct one — typically the entry attached to the right client project with the most complete keyword list.
- Select the duplicate entry you want to remove, open its settings, and delete or disconnect it from the project.
- Confirm the remaining entry is linked to the correct project and that its report data source matches the intended client workspace.
✅ How to Verify Reports Are Using the Correct Data Source
After removing the duplicate, check any affected reports to confirm they are pulling data from the correct GBP entry:
- Open the report and review the data source or connected profile field in the report settings.
- If the report was built against the deleted duplicate, reassign it to the correct remaining GBP entry.
- Run a preview or refresh the report to confirm rankings and local data now reflect the right business.
🚫 How to Prevent This from Happening Again
- Add each GBP location only once per project. Avoid importing a location that has already been added manually.
- Audit your Google Business Profile account for duplicate verified listings before connecting them to Search Atlas. Merge or remove duplicates on Google's side first.
- When removing a GBP connection, always delete the associated Rank Tracker entry at the same time to avoid ghost records.
- Use clear, consistent project naming so it is easy to spot when the same location has been added to more than one project.
💬 Still Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
Additional Notes
Duplicate profiles created during heatmap setup: re-adding a business when configuring a heatmap instead of selecting the existing saved profile creates a second entry. Fix: remove the newer duplicate, then re-attach the heatmap to the original saved GBP profile by selecting it from saved locations rather than adding it anew.