Use MCP to manage your Google Business Profile (GBP) locations, content, and optimization workflows through the Local SEO product area.
The MCP provides full Google Business Profile management, including locations, services, hours, attributes, categories, posts, reviews, media uploads, and audit reports.
🧠 What You Can Do
Using MCP for Local SEO (GBP), you can:
- Manage locations
- Update categories, attributes, and services
- Create and publish posts
- Respond to reviews with AI-generated replies
- Upload and manage media
- Run audit reports
- Submit and track citations
⚙️ Step-by-Step: Manage GBP Locations
📌 Step 1
Open your MCP-connected AI assistant
📌 Step 2
Ask to view your locations
Examples:
- “Show me my GBP locations”
- “List all my business locations”
📌 Step 3
Review your locations
The assistant returns your available locations and their details.
🧩 Step-by-Step: Update Categories, Attributes & Services
📌 Step 1
Ask your assistant:
- “Update my GBP categories”
- “Add attributes to my location”
- “Update services for my business”
📌 Step 2
The assistant prepares the updates
📌 Step 3
Confirm changes (if required)
📌 Step 4
The MCP applies updates to your GBP profile
📝 Step-by-Step: Create & Publish Posts
📌 Step 1
Ask your assistant:
- “Create a GBP post for my business”
- “Publish a promotion post”
📌 Step 2
The assistant generates the post content
📌 Step 3
Review the draft
📌 Step 4
Approve and publish the post
Posts are then pushed to your Google Business Profile.
💬 Step-by-Step: Respond to Reviews
📌 Step 1
Ask your assistant:
- “Show me my GBP reviews”
- “Respond to my latest review”
📌 Step 2
The assistant retrieves reviews
📌 Step 3
The assistant generates a reply
📌 Step 4
Approve the response
The reply is then published to your GBP listing.
📸 Step-by-Step: Manage Media
📌 Step 1
Ask your assistant:
- “Upload images to my GBP profile”
- “Show my GBP media”
📌 Step 2
The assistant processes the request
📌 Step 3
Media is uploaded and associated with your listing
📊 Step-by-Step: Run GBP Audit Reports
📌 Step 1
Ask your assistant:
- “Run a GBP audit for my location”
📌 Step 2
The assistant generates the audit
📌 Step 3
Review results and recommendations
🌐 Step-by-Step: Manage Citations
📌 Step 1
Ask your assistant:
- “Create citations for my business”
- “Submit my business to directories”
📌 Step 2
The assistant prepares citation data
📌 Step 3
Submit to selected networks
📌 Step 4
Track progress and status
⚠️ Important Notes
- Actions like audits, content generation, and submissions consume Search Atlas quota
- Publishing and updating existing content does not consume additional quota
- Some actions may require confirmation before execution
🔁 How This Fits Together
The GBP workflow through MCP typically follows:
- Manage locations
- Optimize categories, attributes, and services
- Create posts and content
- Respond to reviews
- Upload media
- Run audits and manage citations
All actions are executed through your AI assistant using the same system as the Search Atlas platform.
MCP enables full Google Business Profile management through conversation. From optimizing your listing to publishing content and managing reviews, your AI assistant can execute every step using the same tools, permissions, and quotas available in your Search Atlas account.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.