When you place a managed link building order through Search Atlas, the final article is written and published by an independent third-party publisher. This means there is a clear division between what you can request and what ultimately falls within the publisher's editorial authority.
Understanding this distinction upfront helps you set accurate expectations and get the most out of your order.
What you can request:
- Topic direction: You can indicate the general subject or angle you would like the article to cover.
- One link and anchor text: You may specify a single target URL along with your preferred anchor text for that link.
- Up to two neutral references: You can request up to two additional reference sources to be mentioned or cited within the article.
- Avoid terms: You can provide a short list of words, phrases, or topics you would like the writer to steer clear of.
What the publisher controls:
- Title and headings: The publisher has final say over the article title and any subheadings used.
- Wording and tone: The specific language, phrasing, and overall voice of the article are at the publisher's discretion.
- Paragraph structure: How the content is organized and broken up is an editorial decision made by the publisher.
- Link placement: While you specify the link and anchor, where exactly the link appears within the body of the article is determined by the publisher.
- Other style elements: Formatting choices, image use, and any other stylistic decisions remain with the publisher.
These guidelines exist because publishers maintain editorial independence over their sites, which is also part of what makes the placements valuable for SEO purposes.
If you have questions about a specific order or are unsure whether a particular request falls within scope, please chat with a human teammate directly in the app and we will be happy to help clarify.