✅ What white-label branding changes
- Login page — your logo and brand colors replace Search Atlas branding
- Registration page — same as login
- Email communications — sent from your white-label domain
- Custom domain URL — clients access the platform through your branded URL
🔒 What stays as Search Atlas inside the dashboard
The admin dashboard interior retains some Search Atlas elements:
- Purple accent color in the admin interface — the interior UI colors (header, sidebar, buttons, and text highlights) remain fixed to the default Search Atlas theme
- The OTTO bot name (appears as "OTTO" not your custom name)
- Search Atlas support links in some areas
This is expected behavior — full interior dashboard color rebranding is not yet available across the platform. Support for customizing interior dashboard colors is being rolled out module by module: it is already live for the Reports module, while customization for other areas (Home page, Authority, Content, Site Metrics, and Smart Ads) is still in development. There is currently no single setting that recolors the entire interior dashboard.
⚙️ How to set up white-label branding
- Click the apps-grid icon in the header → More Features → Agency Hub (Set up your Agency's White Label)
- Upload your logo and set your brand colors
- Configure your custom domain
- Invite clients through your white-label domain URL
📊 Shared reports and white-label
When sharing reports with clients, always generate and share them while logged into your white-label domain, not through dashboard.searchatlas.com. Reports shared from the SA domain will show SA branding.