🤖 What Is OTTO and How Does Deployment Work?
OTTO is Search Atlas's AI-powered SEO automation engine. It audits your site, identifies technical SEO opportunities, and generates fixes — including meta descriptions, title tags, heading structures, schema markup, and more — directly from the platform.
OTTO follows a review-then-deploy workflow by default. This means every suggested fix is presented to you for review before it goes live on your site. You stay in control at every step.
✅ How to Review and Deploy OTTO Recommendations
- Go to OTTO SEO in the left sidebar, then open SEO Automation (or navigate to /seo-automation-v3).
- Connect your site to OTTO if you haven't already, and complete the initial site audit.
- Browse the generated recommendations grouped by category (e.g., Meta Tags, Headings, Schema).
- Review each suggestion — you can edit the AI-generated content before deploying.
- Select individual fixes or use bulk selection to deploy multiple items at once.
- Navigate to Local → My Tasks (My Tasks) and click Deploy all changes to push approved changes live to your site.
Changes are only applied to your site after you explicitly approve and deploy them. OTTO will never publish updates without your confirmation unless you use the I'm Feeling Lucky feature described below.
🍀 How Does the "I'm Feeling Lucky" Button Work?
The I'm Feeling Lucky button is an optional one-click deployment shortcut designed for users who want to move fast and trust OTTO's recommendations without reviewing each item individually.
Here is exactly what it does:
- Skips the manual review step — OTTO automatically selects and deploys all high-confidence recommendations in a single action.
- Applies changes immediately — fixes go live on your site as soon as you confirm the prompt.
- Covers all eligible fix types — meta descriptions, title tags, heading tags, and other supported elements are all included in the batch deployment.
Important: Before using I'm Feeling Lucky, we recommend completing at least one manual review cycle so you are familiar with the types of changes OTTO makes on your site. You can always roll back individual deployed items from the OTTO dashboard if needed.
📋 Can OTTO Generate Technical SEO Elements Automatically?
Yes. OTTO can automatically generate a wide range of on-page and technical SEO elements, including:
- Meta descriptions — unique, keyword-aligned descriptions for every page.
- Title tags — optimised titles based on your target keywords and page content.
- Heading structures (H1–H6) — logical heading hierarchies to improve readability and crawlability.
- Schema markup — structured data to enhance search result appearance.
- Canonical tags, alt text, and more — depending on your connected site and plan.
All generated elements are AI-drafted and editable. You have full control to modify any suggestion before it is deployed, whether you deploy items one at a time or in bulk.
🔍 Where Is Dynamic Indexing and Can I See It?
Dynamic Indexing is a feature within OTTO that helps search engines discover and index your pages faster by managing crawl signals and sitemap updates automatically.
Currently, Dynamic Indexing status and activity are visible under Authority → Indexer (URL Indexer) in the left sidebar.
From this view you can:
- See which pages have been submitted for indexing and when.
- Monitor indexing request status (submitted, indexed, pending).
- Identify pages that may need attention due to crawl or indexing issues.
Note: If the Dynamic Indexing tab is not visible in your dashboard, make sure your OTTO project is fully set up along with any connected indexing services.
💡 Quick Reference: OTTO Deployment Modes
- Manual review mode (default): You review each recommendation and click Deploy when ready. Full control, no surprises.
- I'm Feeling Lucky (bulk auto-deploy): OTTO deploys all high-confidence fixes in one action. Best for experienced users who trust the AI output.
- Dynamic Indexing: Runs automatically in the background once enabled; status is visible in your OTTO dashboard.
🛠️ Troubleshooting Common Issues
- Recommendations not appearing: Make sure your site audit has completed. Large sites can take a few minutes to fully process.
- Deploy button greyed out: Check that OTTO is fully connected to your site and that your plan includes deployment for the selected fix type.
- Dynamic Indexing tab not visible: Make sure your OTTO project is fully set up along with any connected indexing services.
- Changes not reflecting on site: Allow a few minutes after deployment. Some changes depend on your CMS cache clearing — try purging your site cache.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
Additional Notes
Generation vs. Deployment distinction: Generation analyzes pages and produces suggestions automatically once OTTO is connected — no live changes at this stage. Deployment is a separate step where you approve and push changes. Also explicitly lists: H1, H2/H3 headings, image alt text as generated elements.