📖 Overview
When optimizing pages in Search Atlas, you will come across settings for content length and OG (Open Graph) descriptions. These settings help search engines and social platforms understand your page. This article explains what each one means and shows you how to add AI-generated descriptions in just a few clicks.
📏 What Content Length Means
Content length refers to how much written text a page contains. Search Atlas groups pages into ranges so you can quickly spot pages that may need more detail. A page marked as short typically has a low word count, which often means it may not fully cover a topic or give search engines enough context to rank it well.
- Short: A low word count. These pages may benefit from more detail, examples, or supporting information.
- Medium: A moderate amount of content that covers the core topic.
- Long: In-depth content that thoroughly explores a subject.
There is no single correct length for every page. The right amount depends on the topic, the intent behind the search, and how much your competitors cover. Product or service pages such as those for Galserv should include enough content to clearly describe the offering, answer common customer questions, and support your target keywords. As a general guide, aim to move short pages toward a medium or long range when the topic has room for genuinely useful detail. Focus on quality and relevance rather than adding filler text simply to raise the word count.
If the content length range shown in Search Atlas does not appear to match the actual word count on your page, refresh the page's data before acting on it. A previously reported discrepancy between the displayed word count and the content length category has been resolved.
🌐 What an OG Description Is
An OG (Open Graph) description is a short summary of your page that appears when the page is shared on social platforms such as Facebook, LinkedIn, or messaging apps. It works alongside the OG title and OG image to create the preview card people see in their feed.
While the OG description does not directly influence search rankings, a clear and compelling summary encourages more clicks when your content is shared. Keep it concise, accurate, and focused on the value the page offers. A good OG description is usually one to two sentences and reflects what the page is actually about.
🤖 How to Add AI-Generated Descriptions
Search Atlas can generate descriptions for you, saving time and helping you maintain a consistent tone across your pages. Follow these steps:
- Open the page you want to optimize within Search Atlas.
- Locate the metadata section that contains the meta description or OG description field.
- Click the AI generate option next to the field.
- Review the suggested text. The AI uses your existing page content to create a relevant summary.
- Edit the wording if needed so it matches your brand voice and includes your main keyword naturally.
- Save your changes to apply the new description.
You can regenerate a description as many times as you like until you are happy with the result. Always review AI suggestions before saving to make sure they accurately represent the page.
If your site is built with a page builder such as Divi or Elementor, review the generated OG description especially carefully. An earlier issue where the OG description could auto-fill with raw page-builder shortcode has been fixed, but confirming the preview text is clean before you save avoids publishing unwanted markup.
💡 Best Practices
- Match length to intent: Add more content only when it genuinely helps the reader understand the topic.
- Keep descriptions unique: Give each page its own OG and meta description rather than reusing the same text.
- Front-load key information: Place the most important details at the start of your descriptions.
- Include relevant keywords: Work your target terms in naturally without overstuffing.
- Review AI output: Treat generated text as a strong starting point, then refine it.
Additional Notes
Short ~300–600w for FAQs/local pages; Optimized (Medium) ~800–1,200w for blog/service pages; Long-Form ~1,500–2,500+w for pillar/competitive topics. For local keywords use Short/Optimized; for service explainers/comparisons consider longer form.