🔍 Overview
After mapping a Google Business Profile (GBP) location inside Brand Vault, some customers find that the mapping reverts to a Needs profile status — even when the address appears to match and the save action reports success. This article explains what is happening and what to expect while our team works to resolve it.
⚠️ Why This Happens
This behaviour is caused by a known issue currently being investigated by our engineering team. The GBP mapping does not always persist correctly after saving inside Brand Vault, causing the status to revert to Needs profile on subsequent page loads. The issue is tracked internally and a fix is actively in development.
🛠️ What to Do Right Now
Because this is a confirmed bug, there is no reliable self-serve workaround at this time. To get your mapping corrected, please escalate to our support team. When you reach out, have the following information ready so we can act quickly:
- The name of the Brand Vault brand or location showing Needs profile.
- The Google Business Profile name and address you are trying to map.
- A brief description of what you did when the revert occurred (e.g. saved the mapping, refreshed the page).
- Any screenshots showing the Needs profile status after saving.
✅ What a Resolved Mapping Looks Like
Once the mapping is correctly saved, the Needs profile label will be replaced by your business name and address. GBP data such as address, phone, or hours will also pre-fill correctly into Brand Vault fields, confirming the connection is live.
📋 Known Limitation
This issue is under active development. We will update this article when a fix has been released. Thank you for your patience.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.