## **🔍 Overview**

After mapping a Google Business Profile (GBP) location inside Brand Vault, some customers find that the mapping reverts to a **Needs profile** status — even when the address appears to match and the save action reports success. This article explains what is happening and what to expect while our team works to resolve it.

## **⚠️ Why This Happens**

This behaviour is caused by a known issue currently being investigated by our engineering team. The GBP mapping does not always persist correctly after saving inside Brand Vault, causing the status to revert to **Needs profile** on subsequent page loads. The issue is tracked internally and a fix is actively in development.

## **🛠️ What to Do Right Now**

Because this is a confirmed bug, there is no reliable self-serve workaround at this time. To get your mapping corrected, please escalate to our support team. When you reach out, have the following information ready so we can act quickly:

- The name of the Brand Vault brand or location showing **Needs profile**.
- The Google Business Profile name and address you are trying to map.
- A brief description of what you did when the revert occurred (e.g. saved the mapping, refreshed the page).
- Any screenshots showing the **Needs profile** status after saving.

## **✅ What a Resolved Mapping Looks Like**

Once the mapping is correctly saved, the **Needs profile** label will be replaced by your business name and address. GBP data such as address, phone, or hours will also pre-fill correctly into Brand Vault fields, confirming the connection is live.

## **📋 Known Limitation**

This issue is under active development. We will update this article when a fix has been released. Thank you for your patience.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.