Your Brand Vault replaces the legacy Knowledge Graph and serves as the central source of truth powering OTTO, OTTO SEO, Smart Ads, Content Generation, structured data logic, and brand voice consistency across Search Atlas.
This guide walks you through every tab and setting inside Brand Vault so your AI automation operates with maximum accuracy.
How to Access Brand Vault
Navigate to: Header 'More Features' menu (apps-grid icon, top-right) → Brand Vault
1. Business Information
Go to the Business Information tab and complete the following fields:
- Business Name
- Website URL
- Description
- Phone & Email
- Business Language
- Employee Count
- SERP / Competitor Location
- Unique Value Proposition
- Brand Perception
- Revenue Model
Why this matters: OTTO uses this data to generate schema, validate content claims, avoid hallucinations, and align recommendations to your real business model. Incomplete business data results in weaker automation logic.
2. Locations (If Applicable)
Go to the Locations tab and:
- Add each physical address
- Mark the Main Location
- Remove outdated addresses
Why this matters: Location accuracy affects local SEO, schema generation, GBP alignment, and service-location validation.
3. Content Settings
Go to the Content tab and configure:
- Primary Language
- Website Purpose
- Search Intent
- Tone of Voice
- Narrative Perspective
- Content Intent
- Terms to Exclude
- Internal Links
- External Links
Why this matters: These settings control how AI writes blog posts, landing pages, press releases, and ad copy. Without configuration, AI defaults to a generic tone.
4. Brand Voice
Inside the Vault dashboard, select your Brand Voice profile:
- Professional & Credible
- Friendly & Conversational
- Educational & Informative
- Bold & Energetic
- Luxury & Sophisticated
- Creative & Expressive
Use the Preview panel to validate output tone before saving. This ensures cross-channel consistency, enterprise-safe messaging, and brand alignment at scale.
5. Upload Sources (Optional but Powerful)
Click the purple Add Sources button to upload:
- Website crawl data
- PDFs
- SOPs
- Internal documents
- Brand guidelines
The more data you feed your Vault, the smarter your AI becomes.