Overview
Search Atlas is built with agencies and multi-site managers in mind. Under a single account, you can manage multiple client websites, monitor UX and Authority signals, and let OTTO SEO handle repetitive optimization tasks automatically. This article walks you through each capability so you can get the most out of the platform with minimal manual effort.
Managing Multiple Client Websites Under One Account
You do not need separate accounts for each client. Search Atlas supports multi-site management directly from your dashboard, allowing you to add and switch between client domains without logging out and back in.
To add and manage client domains:
- Log in to your Search Atlas account and go to your main dashboard.
- Add each client website as a separate project within your account.
- Switch between client projects directly from the dashboard — no separate logins are required.
Search Atlas also offers white-label options that allow you to present the platform under your own agency branding. To learn more about enabling white-label features for your account, contact the Search Atlas support team via the chat widget.
What Are UX Signals?
UX (User Experience) signals are data points that reflect how real users interact with a website. Search engines use these signals as quality indicators when ranking pages.
Key UX signals include:
- Page load speed — how quickly your pages become usable for visitors.
- Mobile usability — whether the site renders and functions correctly on mobile devices.
- Engagement metrics — indicators such as bounce rate and time on page that suggest content relevance.
- Core Web Vitals — Google's standardized metrics covering loading, interactivity, and visual stability.
How to Improve UX Signals
Improving UX signals does not require rebuilding your site. Focus on high-impact, targeted fixes:
- Compress images and enable lazy loading to reduce initial page load time.
- Use a content delivery network (CDN) to serve assets faster to users in different regions.
- Fix mobile layout issues — tap targets, font sizes, and viewport settings are common culprits.
- Minimize render-blocking resources such as undeferred JavaScript and CSS that delay page display.
- Improve internal linking to help users and search engines navigate your content more effectively.
How to Improve Authority
Authority reflects how trustworthy and credible your domain appears to search engines. Improving it is a long-term effort centered on earning high-quality backlinks and building topical relevance.
Steps to improve your Authority score:
- Build backlinks from relevant, authoritative sites — use Search Atlas's backlink research tools to identify link opportunities in your niche.
- Create linkable assets such as original research, guides, or tools that naturally attract links.
- Remove or disavow toxic backlinks that may be dragging down your domain's credibility.
- Develop topical depth by publishing clusters of content that thoroughly cover your core subject areas.
- Monitor your Authority score over time inside Search Atlas to track progress as new links are acquired.
Automating SEO Tasks with OTTO
OTTO SEO is Search Atlas's automation layer that handles repetitive on-site optimization tasks so you can focus on strategy. Once activated for a project, OTTO continuously scans for issues and applies or queues fixes based on your settings.
Common tasks OTTO can help automate include:
- Generating and deploying meta titles and descriptions at scale.
- Identifying and flagging technical SEO issues such as broken links, missing tags, and duplicate content.
- Applying schema markup to eligible pages.
- Surfacing recommendations for content and UX improvements across your tracked sites.
To get started with OTTO on a project:
- Open the project you want to automate inside Search Atlas.
- Activate OTTO for that project and review the initial audit results.
- Work through OTTO's prioritized recommendations or configure automatic deployment where available.
- Repeat across each client project — OTTO settings are managed per project under your single account.
If you are unsure which OTTO features are available on your current plan, contact the support team for clarification before making changes.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.