🔍 Understanding the Problem
When you have more than one Google Business Profile (GBP) connected to your account, Search Atlas can sometimes audit a URL that does not match your active project. For example, your project may be set to ericrounds.com, but the system pulls a different website (such as a "Total Service" listing) because a second GBP is linked to that domain. This happens when the tool defaults to a GBP whose website field points somewhere other than your intended project URL.
The good news: this is a configuration issue, not a bug, and you can correct it in a few minutes.
⚙️ Why the Wrong URL Is Being Pulled
Search Atlas associates audits with the project and the GBP that are currently selected. The wrong URL usually appears for one of these reasons:
- Multiple GBPs connected: Two or more profiles are linked, and the wrong one is active.
- Mismatched website field: The active GBP has a different website URL listed than your project domain.
- Project not set as active: The audit was run against a project other than the one you intended.
🧭 How to Select the Correct Project and GBP
Follow these steps to make sure the audit targets the right website:
- Open the project selector at the top of your dashboard.
- Confirm that your intended project (for example, ericrounds.com) is selected and active.
- Go to Left sidebar → Local → GBP Projects for that project. Review the list of connected Google Business Profiles.
- Confirm that the active GBP shows the correct website URL. If it lists a different domain, switch to the GBP that matches your project.
- If a GBP is no longer needed, disconnect it so it cannot be selected by mistake.
Once the correct project and GBP are paired, re-run the audit. The tool will now analyze your intended URL.
📊 Verifying the Audit Targets the Right URL
Before reviewing results, double-check the audited domain:
- Look at the URL displayed at the top of the audit or report screen.
- Confirm it matches your active project domain exactly.
- If it still shows the wrong site, clear the current selection, reselect the correct project, and run a fresh audit rather than reopening an older report.
🐞 Known Audit Reporting Issues (Now Resolved)
Not every "mismatch" comes from your configuration — a few were caused by bugs that have since been fixed. If you previously saw any of the following, re-run a fresh audit to get accurate results:
- Address reported as missing or mismatched even though it was set correctly on your GBP profile — resolved.
- Service pages flagged as "missing" by the GBP Assistant due to a fuzzy-matching failure on nested URLs — resolved.
- Competitor audit score differing between the comparison view and a standalone audit — resolved.
Because these fixes are already deployed, a current audit should reflect your real on-page and profile data. If you still see an unexpected mismatch after re-running, start a live chat so the team can investigate.
🚀 How to Actually Fix the Audit Issues
Many customers expect the audit to only tell them how to fix issues, but Search Atlas can apply many on-page fixes for you automatically through OTTO SEO. Instead of manually editing alt tags, schema, or meta data, let OTTO deploy the changes.
- Make sure OTTO is activated for your correct project (the one matching your intended URL).
- Install the OTTO Pixel on your website. This small snippet lets Search Atlas push approved changes live without manual coding.
- Open OTTO SEO → Overview (OTTO Grader) and review the list of suggested optimizations, including missing alt tags, schema markup, and meta titles or descriptions.
- Select the fixes you want to apply. You can approve them individually or in bulk.
- Click Deploy. OTTO applies the approved changes through the Pixel, so they appear on your live site without you editing the source code.
This is the difference between the audit's "how to fix" guidance and an actual fix: the audit identifies the issue, and OTTO implements the correction once the Pixel is installed and the change is approved.
💡 Best Practices to Avoid Future Mismatches
- Connect only the GBPs you actively manage for each project to reduce confusion.
- Keep the GBP website field accurate so it matches your project domain.
- Confirm the audited URL at the top of every report before acting on results.
- Activate OTTO and install the Pixel early so fixes can be deployed as soon as issues are found.