🔍 What Is the OTTO Pixel?

The OTTO Pixel is a small tracking snippet that connects your Shopify store to OTTO SEO inside Search Atlas. Installing it allows OTTO to read your site's data, identify SEO opportunities, and deploy optimisations directly to your pages.

📍 Where to Find Your OTTO Pixel Code

The OTTO Pixel code is located inside the OTTO SEO section of your Search Atlas dashboard. Follow these steps to locate it:

1. Log in to your Search Atlas account.
2. In the left sidebar, click OTTO SEO, then open SEO Automation inside it. The URL will change to /seo-automation-v3.
3. If you have not yet activated OTTO for your site, you will be prompted to set up a new OTTO session. Complete the setup steps to reach your OTTO dashboard.
4. Once inside your OTTO dashboard, look for the Pixel Installation or Connect Your Site option. Your unique Pixel code snippet will be displayed here.
5. Click Copy to copy the full snippet to your clipboard.

🛒 How to Add the OTTO Pixel to Your Shopify Theme

Once you have copied your Pixel code, follow these steps to install it on your Shopify store:

1. Log in to your Shopify Admin at your-store.myshopify.com/admin.
2. In the left sidebar, go to Online Store → Themes.
3. Next to your active theme, click the three-dot menu (⋯) and select Edit code.
4. In the file explorer on the left, open the Layout folder and click theme.liquid.
5. Locate the closing tag in the file. Paste your OTTO Pixel snippet immediately before this tag.
6. Click Save in the top-right corner.

The Pixel is now live on every page of your Shopify store. OTTO will begin collecting data within a few minutes.

✅ How to Verify the Pixel Is Working

After installation, return to your OTTO dashboard in Search Atlas. You should see one of the following:

• A green status indicator or "Pixel Detected" confirmation message.
• Site data beginning to populate in your OTTO dashboard within 5–10 minutes.

If the status still shows as undetected after 10 minutes, double-check that you saved the theme.liquid file and that the snippet was pasted before the closing tag, not after it.

⚠️ Common Issues and Quick Fixes

• Cannot find the Pixel code: Make sure you have completed the OTTO onboarding flow inside OTTO SEO. The Pixel code only appears after a site session has been created.
• Editing the wrong theme: Ensure you are editing your active (published) theme, not a draft or unpublished theme.
• Changes not saving: Shopify may time out after periods of inactivity. Re-open theme.liquid, paste the snippet again, and save immediately.
• Pixel not detected after installation: Clear your browser cache, reload the Search Atlas dashboard, and wait a few more minutes for the signal to register.

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.