💡 OTTO Plan Pricing, Comparison & Billing Guide

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview of OTTO Site Pricing

OTTO SEO allows you to activate automation on individual websites. You can scale your OTTO usage in two ways: by adding individual site activations or by upgrading to a higher-tier plan that includes multiple sites at a bundled rate. Understanding the difference helps you choose the most cost-effective option for your needs.

Because specific pricing figures and plan tiers are updated periodically, the most accurate and current numbers are always displayed inside your Search Atlas account. To view live pricing, log in and navigate to Avatar (top-right) → Billing → Plans & Top-ups, where the full plan comparison table — including per-site costs for individual activations and each bundled tier — is shown in real time.

📊 Individual Site Activations vs. Bundled Plans

Individual OTTO site activations are available for accounts that manage a small number of websites. However, once you need to activate OTTO on multiple sites, a bundled plan can quickly become more economical. Search Atlas offers higher-tier plans that include activations for multiple sites at a reduced per-site rate compared to purchasing activations individually.

To compare your options and find the plan that best fits your needs, follow these steps:

  1. Log in to Search Atlas.
  2. Go to Avatar (top-right) → Billing → Plans & Top-ups.
  3. Review the available plan tiers listed on that page, which show the number of OTTO site activations included and the monthly cost for each option, so you can directly compare the per-site rate of individual activations against each bundled plan.
  4. Select the plan that covers the number of sites you need and proceed through the on-screen upgrade flow.

🛠️ How to Access OTTO and View Your Active Sites

  1. Log in to Search Atlas.
  2. Navigate to OTTO SEO in the left sidebar, then open SEO Automation inside it.
  3. Your dashboard shows all sites where OTTO is currently activated, along with their statuses.
  4. To add a new site activation or review plan options, navigate to Avatar (top-right) → Billing → Plans & Top-ups and follow the on-screen prompts.

💳 How Billing Works When You Upgrade

Search Atlas applies billing adjustments when you upgrade mid-cycle. The exact mechanics — including how any remaining time on your current plan is handled and when your new plan takes effect — are displayed during the upgrade flow inside Avatar (top-right) → Billing → Plans & Top-ups. Review the on-screen summary before confirming your upgrade so you know precisely what you will be charged.

If the charge you see at the time of upgrade looks different from the standard plan price, this is typically expected due to mid-cycle adjustments. The upgrade flow will show a breakdown of any credits or adjustments applied before you confirm.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.