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🏢 Managing OTTO SEO for Multi-Location Same-Domain Businesses

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🗺️ Overview

If your business operates multiple physical locations under a single website and domain, you can create a separate OTTO SEO project for each location. This allows you to target location-specific optimizations — including distinct Google Business Profiles — while sharing the same domain, Google Search Console (GSC) property, and social accounts.

This guide walks you through the setup process and explains how OTTO handles shared resources across projects.

📋 Before You Begin

Make sure you have the following ready for each location:

  • A verified Google Business Profile (GBP) for each location
  • Access to your Google Search Console property (shared across locations is fine)
  • Your shared domain URL
  • Location-specific details such as address, phone number, and service area

🚀 Step 1: Create the First OTTO SEO Project

  1. In the left sidebar, navigate to OTTO SEO → All Sites (SEO Automation).
  2. Click Create New Project (or open an existing project if you have already set one up for your first location).
  3. Enter your domain URL in the website field.
  4. Connect your Google Search Console property when prompted.
  5. Under the Google Business Profile section, select or connect the GBP that corresponds to Location 1.
  6. Complete the remaining setup steps and save the project.

🏗️ Step 2: Create a Second OTTO SEO Project for Location 2

  1. From OTTO SEO → All Sites (SEO Automation), click Create New Project again.
  2. Enter the same domain URL as your first project — this is expected and fully supported.
  3. Connect the same Google Search Console property you used for Location 1.
  4. Under the Google Business Profile section, select or connect the GBP that corresponds to Location 2. This must be a different GBP than the one used in your first project.
  5. Complete the remaining setup steps and save the project.

⚙️ How Shared Resources Are Handled

OTTO SEO is designed to support this multi-project setup. Here is how shared and unique elements work across projects:

  • Domain: The same domain can be used across multiple OTTO projects without conflict.
  • Google Search Console: The same GSC property can be connected to more than one project. GSC data will reflect the full domain, not individual locations.
  • Facebook Page: If both locations share a Facebook page, you can connect the same page to both projects.
  • Google Business Profile: Each project must connect to a unique GBP. This is the key differentiator that allows OTTO to deliver location-specific optimizations, such as GBP post scheduling, review management, and local SEO recommendations.

💡 Tips for Managing Multi-Location Projects

  • Name your projects clearly: Use descriptive project names that include the location (e.g., "Brand Name – New York" and "Brand Name – Los Angeles") so you can easily switch between them.
  • Review OTTO suggestions per project: Each project will generate optimization tasks tailored to its connected GBP and local context. Review and apply these separately for each location.
  • Track performance individually: Although GSC data is shared, OTTO will contextualize recommendations based on each location's GBP signals and local keywords.
  • Keep GBP listings up to date: OTTO relies on accurate GBP data to generate relevant local SEO tasks. Ensure each location's GBP has correct hours, address, and categories.

❓ Frequently Asked Questions

Can I use the same domain for more than two locations? Yes. You can create as many OTTO projects as you have unique Google Business Profiles, all sharing the same domain.

Will having multiple projects for the same domain cause duplicate optimizations? No. Each project operates independently based on its connected GBP. OTTO tailors its recommendations to that specific location's local signals.

What if my locations share the same GBP? Each OTTO project requires a distinct GBP. If your locations share a single GBP listing, we recommend creating separate GBP listings for each physical location in Google Business before setting up additional OTTO projects.

🆘 Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.