# **🗺️ Overview**

If your business operates multiple physical locations under a single website and domain, you can create a separate OTTO SEO project for each location. This allows you to target location-specific optimizations — including distinct Google Business Profiles — while sharing the same domain, Google Search Console (GSC) property, and social accounts.

This guide walks you through the setup process and explains how OTTO handles shared resources across projects.

# **📋 Before You Begin**

Make sure you have the following ready for each location:

- A verified **Google Business Profile (GBP)** for each location
- Access to your **Google Search Console** property (shared across locations is fine)
- Your shared **domain URL**
- Location-specific details such as address, phone number, and service area

# **🚀 Step 1: Create the First OTTO SEO Project**

1. In the left sidebar, navigate to **OTTO SEO** → **All Sites (SEO Automation)**.
2. Click **Create New Project** (or open an existing project if you have already set one up for your first location).
3. Enter your **domain URL** in the website field.
4. Connect your **Google Search Console** property when prompted.
5. Under the Google Business Profile section, select or connect the GBP that corresponds to **Location 1**.
6. Complete the remaining setup steps and save the project.

# **🏗️ Step 2: Create a Second OTTO SEO Project for Location 2**

1. From **OTTO SEO** → **All Sites (SEO Automation)**, click **Create New Project** again.
2. Enter the **same domain URL** as your first project — this is expected and fully supported.
3. Connect the **same Google Search Console** property you used for Location 1.
4. Under the Google Business Profile section, select or connect the GBP that corresponds to **Location 2**. This must be a different GBP than the one used in your first project.
5. Complete the remaining setup steps and save the project.

# **⚙️ How Shared Resources Are Handled**

OTTO SEO is designed to support this multi-project setup. Here is how shared and unique elements work across projects:

- **Domain:** The same domain can be used across multiple OTTO projects without conflict.
- **Google Search Console:** The same GSC property can be connected to more than one project. GSC data will reflect the full domain, not individual locations.
- **Facebook Page:** If both locations share a Facebook page, you can connect the same page to both projects.
- **Google Business Profile:** Each project **must** connect to a unique GBP. This is the key differentiator that allows OTTO to deliver location-specific optimizations, such as GBP post scheduling, review management, and local SEO recommendations.

# **💡 Tips for Managing Multi-Location Projects**

- **Name your projects clearly:** Use descriptive project names that include the location (e.g., "Brand Name – New York" and "Brand Name – Los Angeles") so you can easily switch between them.
- **Review OTTO suggestions per project:** Each project will generate optimization tasks tailored to its connected GBP and local context. Review and apply these separately for each location.
- **Track performance individually:** Although GSC data is shared, OTTO will contextualize recommendations based on each location's GBP signals and local keywords.
- **Keep GBP listings up to date:** OTTO relies on accurate GBP data to generate relevant local SEO tasks. Ensure each location's GBP has correct hours, address, and categories.

# **❓ Frequently Asked Questions**

**Can I use the same domain for more than two locations?** Yes. You can create as many OTTO projects as you have unique Google Business Profiles, all sharing the same domain.

**Will having multiple projects for the same domain cause duplicate optimizations?** No. Each project operates independently based on its connected GBP. OTTO tailors its recommendations to that specific location's local signals.

**What if my locations share the same GBP?** Each OTTO project requires a distinct GBP. If your locations share a single GBP listing, we recommend creating separate GBP listings for each physical location in Google Business before setting up additional OTTO projects.

# **🆘 Need Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.