🔍 Overview
When a contact submits a form on a landing page built in Website Studio, all completed fields — such as First Name, Last Name, Zip Code, Service, and Message — should be included in the lead notification. If those fields are missing from the submission, the lead data becomes incomplete and may not sync correctly into your client's CRM.
This article explains the most common causes and the steps you can take to resolve the issue.
⚙️ Common Causes of Missing Form Fields
- Field mapping not configured: Form fields that are added to the page but not properly mapped to a submission variable will not pass data through on submit.
- Custom field names not saved: If a field label was changed after the form was built, the underlying field name may not have updated to match.
- Form published before fields were added: Fields added after the initial publish may not be active on the live page if the page was not republished.
- Third-party CRM integration mismatch: The field names in Website Studio must exactly match the expected parameter names in your CRM or webhook endpoint.
✅ Step-by-Step: Verify and Fix Your Form Fields
- Open your project in Website Studio. Navigate to the landing page that contains the lead form.
- Click on the form element to open its settings panel.
- Review every field in the form. Confirm that each field — First Name, Last Name, Zip, Service, Message, or any custom field — is present in the form builder and has a unique, descriptive field name (not left as a default placeholder like field_1).
- Check field mapping. For each field, ensure the Field Name value in the settings panel matches the parameter your CRM or notification system expects. Field names are case-sensitive — firstName and firstname are treated as different values.
- Remove and re-add any fields that appear misconfigured. If a field looks correct but data is still missing, delete it from the form, re-add it fresh, and reassign its field name.
- Save your changes and then republish the page. Changes made inside the editor are not reflected on the live page until the page is republished.
- Submit a test lead using the live published URL (not the preview mode). Check the submission in Website Studio and in your CRM to confirm all fields are now populated.
📊 Reviewing Submissions Inside Website Studio
You can audit all received submissions directly inside the platform without relying on email notifications or your CRM.
- Go to Website Studio and open the relevant project.
- Navigate to the Form Submissions section for that page.
- Review each submission record to see exactly which fields were captured and which were blank.
- Use the CSV Export feature to download a full submission history and share it with your client or import it into their CRM manually while you investigate the configuration issue.
Comparing the exported CSV columns against the expected CRM fields is a quick way to identify any naming mismatches.
💡 Best Practices to Prevent Missing Fields
- Always assign clear, consistent Field Name values when building a form — agree on a naming convention before you start (e.g., first_name, last_name, zip_code).
- Republish the page every time you add, remove, or rename a form field.
- Run a test submission immediately after publishing any new form or after making changes to an existing one.
- Keep a record of the field names used in Website Studio and share them with your client so their CRM admin can map the fields correctly on their end.
- If you use UTM parameter tracking, verify that UTM fields are not overwriting or conflicting with your custom form fields in the submission payload.
🚀 Still Seeing Incomplete Submissions?
If you have followed all the steps above and lead form fields are still missing from submissions, the issue may require a deeper investigation of your specific form configuration or CRM integration setup.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.