📋 Overview
If you have added a Google Business Profile (GBP) section to your report but the metrics are not displaying, this article will walk you through the most common causes and their fixes. This applies even if you have already tried standard troubleshooting steps such as a hard refresh or adjusting your date filters.
GBP metrics rely on an active integration and a properly saved report configuration. When one of these elements is disrupted, the section may appear empty, disappear entirely, or display inconsistently between the editor and the shared view.
🔍 Why Your GBP Metrics Are Not Showing
There are several reasons GBP stats may fail to populate in the Report Builder, including:
- The GBP section was removed automatically after saving the report configuration.
- The connected Google Business Profile location has not synced enough data for the selected date range.
- The date range falls outside the window where Google provides GBP insights (Google typically limits historical data availability).
- The report was opened via a shared URL that displays a different layout or metric set than the editor.
- The GBP integration disconnected or lost authorization since the report was created.
🛠️ Step-by-Step Fixes
Work through the following steps in order. Most GBP display issues are resolved by re-verifying the integration and re-adding the section.
- Navigate to Reports in the left sidebar to open your Report Builder projects list.
- Open the affected report and confirm that a GBP section is still present in the layout. If it disappeared after saving, add it again from the section menu.
- Confirm the correct Google Business Profile location is selected for the report. If no location is connected, reconnect your GBP account before proceeding.
- Set the date range to a period within the last few months, as Google limits how far back GBP insights are available. Very recent dates (the last 2–3 days) may also lack data because Google reports insights with a delay.
- After adjusting the section and date range, save the report configuration again to lock in your changes.
- Perform a hard refresh of the page to load the updated metric cards.
🔗 Checking the Shared Report View
If your GBP metrics appear correctly in the editor but are missing or look different in the shared report URL, this is often a layout-sync issue between the editor and the published version.
- Return to the editor and confirm the GBP section displays as expected.
- Re-save the report to force the shared URL to regenerate with the current layout.
- Reopen the shared link in a fresh browser tab or incognito window to confirm the metrics now match the editor.
📈 Understanding GBP Metric Cards
When your GBP metrics do load, you may notice several summary elements, including a Total Searches versus Maps Views summary bar and individual metric cards showing change deltas. Each metric card includes an arrow indicator that reflects whether a value increased or decreased compared to the prior period. If a card shows a delta but seems visually inconsistent, re-saving and refreshing the report will typically restore the correct display.
✅ When to Reconnect Your GBP Integration
If the GBP section continues to show empty metrics after completing the steps above, the underlying integration may need to be reconnected:
- Verify your Google Business Profile account is still authorized within the platform.
- If authorization has lapsed, reconnect the account and grant all requested permissions.
- Return to your report, re-add or refresh the GBP section, save, and reload.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.