🔍 What Is the OTTO Google Ads Add-On?
The OTTO Google Ads Add-On is an optional paid feature available on select Search Atlas plans. It connects your Google Ads account to OTTO SEO, allowing automated optimizations and reporting directly inside the platform. The standard price for this add-on is $199/month.
This add-on is separate from your core Search Atlas subscription and is only activated when explicitly selected during checkout or account setup.
❓ Why Might You See This Charge?
There are a few common reasons customers notice an unexpected Google Ads Add-On charge on their bill:
- Selected during sign-up: The add-on may have been included when you chose your plan or completed onboarding. Review your original sign-up confirmation email for details.
- Promotional pricing applied: Some sign-up promotions include this add-on at $0/month for a limited period. After the promotion ends, the standard $199/month rate applies automatically.
- Billing migration: If your account was recently moved to our updated billing system, charges or display amounts may appear differently than expected — even if the underlying subscription has not changed.
- Display error: In some cases, the add-on may show as $199/month in your account even when a promo code has been correctly applied and your actual charge is $0. This is a known display issue and does not always mean you have been billed incorrectly.
🎁 Is This Part of a Promotional Offer?
Some Search Atlas plans — particularly those offered through limited-time promotions or annual sign-up deals — include the Google Ads Add-On at no additional cost for the duration of the promotion. Here is what you need to know:
- If your plan included a promotional period for this add-on, the $0 rate applies only while the promotion is active.
- Once the promotional period ends, billing reverts to the standard $199/month unless you cancel the add-on beforehand.
- You should have received communication about the promotional terms at the time of sign-up. Check your original welcome email or order confirmation for these details.
✅ How to Check Your Current Add-On Status
To verify whether the Google Ads Add-On is active on your account and what you are being charged:
- Log in to your Search Atlas account.
- Click your account name or avatar in the top-right corner.
- Select Billing or Subscription from the dropdown menu.
- Review the list of active add-ons and their associated costs.
- Cross-reference this with your most recent invoice to confirm the amount actually charged.
If the add-on appears active but you did not intentionally enable it, or if the amount shown does not match what was charged to your payment method, follow the steps below.
🛠️ How to Dispute or Remove the Charge
If you believe you were charged for the OTTO Google Ads Add-On incorrectly — or you want to remove it from your subscription going forward — take these steps:
- Gather your billing details: note the charge amount, the date it appeared, and the invoice number if available.
- Check whether a promo code was applied to your account during sign-up, as this may explain a $0 promotional period followed by standard billing.
- If you confirmed the charge is unexpected or incorrect, contact our support team immediately using the live chat widget (see below).
Our team can investigate the specific charge on your account, verify whether a promotional code was correctly applied, issue a refund if a billing error occurred, and remove the add-on from your subscription if you do not wish to continue using it.
⚠️ Important Notes on Billing
- Search Atlas does not add paid features to your account without your consent. If you see an unexpected charge, it is most likely related to a promotional period ending, a selection made during onboarding, or a display discrepancy in the billing dashboard.
- Refund eligibility depends on the specific circumstances of the charge and your account history. Our support team will review each case individually.
- If you want to cancel the add-on to avoid future charges, our team can process this during your support conversation.
💬 Need Help With Your Bill?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
Please have the following ready to speed up the process: your account email address, the charge amount and date, and any promotional details you received at sign-up.