🧊 What Is OTTO Deep Freeze?
OTTO Deep Freeze is a feature that pauses OTTO's active SEO optimization on a connected website. When Deep Freeze is enabled, OTTO stops making new changes to that site, effectively placing it in a suspended state. This frees up your OTTO slot so you can assign it to another site without losing the work OTTO has already done — as long as your subscription remains active.
⚠️ What Happens to SEO Changes After Cancellation?
When the main subscription is cancelled, 24 hours after the account becomes unsubscribed all of its OTTO projects are automatically placed into Deep Freeze (autopilot off, read-only). The projects are not deleted and stay engaged, so the OTTO pixel keeps serving the fixes that were already deployed; OTTO just stops crawling and making new changes.
Deployed changes stop being served only if the pixel is removed, the project is disengaged, or the project is deleted.
🌐 How to Optimize 10 Sites with 2 OTTO Slots
If your plan includes 2 OTTO slots but you need to optimize more sites, you can use a sequential rotation strategy with Deep Freeze. Here is how it works:
- Connect your first two sites to your available OTTO slots and activate OTTO for both sites through the Search Atlas platform.
- Allow OTTO to run on each site for a sufficient period to complete a meaningful optimization cycle and apply substantive changes.
- Enable Deep Freeze on both sites once the optimization window is complete. This pauses further changes and holds the current optimized state.
- Reassign your OTTO slots to the next two sites in your list and repeat the process.
- Continue rotating through all 10 sites in pairs, using Deep Freeze to hold completed work while you move on.
Important: Sites held in Deep Freeze retain their deployed changes as long as the pixel remains installed, the project stays engaged, and the project is not deleted.
📋 Recommended Best Practices
- Prioritize sites by impact. Start with your highest-traffic or most revenue-critical sites so those receive optimization first.
- Track each site's optimization status using the site monitoring tools available within Search Atlas to monitor keyword rankings and performance over time.
- Keep your subscription active throughout the rotation cycle so OTTO can continue crawling and applying new changes. If you cancel, existing projects are moved into Deep Freeze automatically and previously deployed fixes keep serving via the OTTO pixel.
- Plan your rotation pace based on each site's needs. Allow enough time on each site before enabling Deep Freeze and moving on.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.